Instagram has unveiled how to become verified on the platform, removing the mystery from the days you would log on and hope to find a coveted blue check by your name. In fact, there was no way for accounts — business or creator — to even apply for verification. The badge was reserved for those that Instagram itself recognized as deserving — high-profile users with a risk of being impersonated (like celebrities), notable companies and figureheads, and popular creators with large audiences.
However, it’s not as simple as just requesting a checkmark — there are some essential tips to keep in mind to increase the chance that your account becomes verified.
Learn how to be verified on Instagram, what verification means and more. This blog explores:
Instagram verification is a process that confirms the authenticity of certain accounts — when an account is verified, its handle features a blue checkmark.
The blue checkmark, also referred to as an Instagram verified badge, is a small icon that appears next to the account name, both on the profile and in search results. This badge is Instagram's way of indicating that the platform is from an authentic presence of the public figure, celebrity, brand or entity it represents.
Anyone with a public account can apply to be verified on Instagram. However, the account must belong to a real brand, person, business, organization or other entity. In addition to this, there are some additional requirements brands should follow to be verified on Instagram. These requirements include:
Before 2018, applying to get verified on Instagram was not an option. The only way to be one of its lucky recipients was to be approached by the Facebook-owned company, and it was a pain point for many businesses seeking to proudly display their recognized authority.
Cut to data breaches, social cyberbullying, security concerns and computer science accountability. Because of issues of impersonation, recognition and more, Instagram now lets you apply for verification — also known as a blue checkmark — on Instagram. Instagram’s primary concern is keeping its space safe and increasing responsibility.
Instagram has removed the veil of mystery around the verification process, simultaneously fulfilling many marketers' dreams of being able to verify their brand. Getting a verified Instagram account is possible directly through the app in a few simple steps.
If you’re wondering how to get verified on Instagram, here are four steps to verify your brand on Instagram.
Head to your Instagram profile, swipe right and tap the ‘Settings’ wheel at the bottom of the screen.
Scroll down to the 'Account' section and tap on 'Request Verification'.
Fill out all the required fields. These fields are essentially your name, any other monikers you or your brand is known as and business type. You must also upload a picture of your government-issued ID so they can officially validate your person.
Verification isn’t instant — it typically takes about 30 days to be verified, although this sometimes happens before the 30-day period. Monitor your inbox for the approval or denial. If you've been verified, your badge should appear as soon as the application goes through. You must wait 30 days to resubmit if you're denied.
Instagram is undoubtedly sticking to strict standards, stating: "We look at a number of factors when evaluating Instagram accounts to determine if they're in the public interest and meet our verification criteria."
So, while anyone can apply for a blue checkmark, verified accounts must be:
Now that you understand how to verify an Instagram account, how can you ensure your application is accepted? Here are some tips to get verified on Instagram.
Having a fully completed Instagram profile is vital to Instagram verification. Brands should take this a step further and use social media SEO best practices to optimize their profile — to optimize your profile:
Despite Instagram’s rigorous application process to be verified, impersonators can exist on the network. To combat these accounts and improve your own chances of being verified, report these imitators.
One of Instagram’s criteria for verification is a brand, person or organization must be easily-searched. Just like you should use social media SEO best practices in your profile, incorporate SEO tactics to all of your digital marketing content to increase your chances of appearing in Google’s search results. Google prioritizes content that demonstrates expertise, experience, authoritativeness and trustworthiness, commonly called ‘EEAT’. Ensure your site is healthy and its content reflects Google’s EEAT factors.
Another way to increase your searchability is to increase your earned media. This might involve sharing press releases, publishing content to aggregators like Medium, partnering with other brands or other tactics that help Google understand your brand.
While some brands might be tempted to buy Instagram followers, this ultimately harms your engagement and credibility. While Instagram doesn’t explicitly say they penalize verified accounts with purchased followers, these accounts are often bots and won’t interact with your content, harming your Instagram engagement rate and your credibility among your real followers.
Brands can use Instagram Insights to create custom reports, integrate e-commerce and find and source influencers. Teams can use Scheduler to plan and post content and Social Analytics and Insights for both posts and Reels, so you can understand which creative drives the most engagement.
Plan and scale influencer partnerships with Relationships, which helps teams source the best influencers and creators and measure ROI when your campaign is underway. Use Social Listening to determine what your followers — and competitors — are talking about on social so you never miss a beat.
The first person to be verified on Instagram was Shaq (@shaq).
Being verified on Instagram has many benefits for brands — some verification benefits include:
Instagram doesn’t state a minimum — or maximum — amount of followers for an account to be verified on Instagram. It’s more about the authenticity of your account, so new, notable accounts can apply to be verified without building a following.