One of the biggest ways to harness the power of short form video is to use the right trending Instagram Reels songs — and the right trends.
Brands that use outdated sounds, or use them improperly (the ‘tiny violin’ trend showed many creators weren’t familiar with the ‘playing smallest violin ever’ concept) can come across as out of touch, inauthentic, and rushed.
Brands can leverage Instagram Reels to engage with their audience more effectively, gain more reach, and ultimately gain new viewers if they use the right sounds at the right times.
That being said, there are many trends to choose from, and the lifecycle of a trend can range from a couple of weeks to a couple of months. To aid social marketers’ Instagram Reels strategy, we’re sharing the top monthly trending sounds to use on Reels.
Curious about how to find trending Reels sounds outside of this blog? To drive engagement, social marketers should:
The virality of sounds on Reels is most popularly thought to be influenced by momentum. In this case, momentum is influenced by use and how often it’s saved.
Sometimes, you just need a song that enhances your Reel — whether this is a song that matches whatever you highlight in your Reel, or simply provides a pleasant background atmosphere.
Here are some tips to find trending Instagram songs:
Wondering how to find trending Reels audio? Follow these steps to help you stay on top of trending sounds on Reels for your brand:
Which songs are trending for Instagram Reels this month? Here are some songs to incorporate in your Reels content.
‘Please Please Please’ by Sabrina Carpenter is taking the internet by storm. This song is catchy and perfect for nearly any Reels content — however, this audio makes a strong statement when paired with a ‘plea’ of your own.
As if ‘Girl, so confusing’ couldn’t get any better — Charli XCX asked Lorde to work it out on the remix, and they sure did. This song is perfect for any content centred around the complexities of being a woman, but can also be used for most types of Reels content, like behind-the-scenes footage, hauls or styling videos.
This pop classic is trending on Reels this summer, and is the perfect song to accompany travel content. It’s cheery, fast-temo sound is also perfect for any content that shows your team or friends having a ball.
Half of the songs from Billie Eilish’s third studio album are trending across social media — this time, with a remix of ‘Chihrio’. This remix puts a sped-up, upbeat spin on the song, making it perfect for POVs, how to’s and more.
From Charli to Chappell, Summer 2024 is shaping up to be for the pop girls — and of course, this means ‘Good Luck, Babe!’ is trending on Instagram, across a variety of Reels content. Use this to celebrate LGBQT+ pride (regardless if pride month is over or not), Chappell Roan-inspired makeup looks and more.
As we move into Summer, these are the Reels songs shaping Explore pages everywhere.
This song, 'MILLION DOLLAR BABY' is the perfect upbeat track to back almost any Reels content, from recipes and DIYs to OOTDs. Pair this trending song with the appropriate Instagram hashtag for optimal reach.
Songs from Billie Eilish’s new album are trending across Instagram and TikTok. 'BIRDS OF A FEATHER' is a light, airy and calm song that’s suitable for nearly any content — or, stick with the song’s theme and use for content showing your favorite pairing, from complimentary products to your office pal.
This song can be found under ‘Chery Chery Lady Show’, and is an ‘80’s pop hit that’s recently resurfaced on Instagram Reels. Despite it’s distinct 80’s song and French lyrics, this song is suitable for all genders and nearly any type of content.
This May release, 'misses' from Dominic Fike's album '14 minutes' (which is — you guess it — 14 minutes long), is picking up steam on Instagram Reels this June, with the song trending in travel, fashion, food content and more. It’s an emotional song with a catchy rhythm — perfect for Summertime listening, and your Reels content.
Curious which songs are being used across Instagram Reels this May? These are the trends taking shake on Instagram’s Explore pages this month.
This trending song, 'Too Sweet' by Hozier, is being used in a wide variety of Instagram Reel content — use it to back OOTDs, POVs or recipes. Another popular use for this audio is to share a carousel in a Reel, featuring a glow-up — this can be your own, or even a product from your brand that’s gotten a facelift.
Hopefully no one’s working late — but Sabrina Carpenter is! This catchy, likely-to-be-song-of-the-summer, 'Espresso', can be used in almost any Reels content you want to post, from product flatlays, to styling inspiration and more.
This funky, lowkey (yet upbeat!) song is perfect for capturing ‘day in the life’ content, POV and many other IG Reels trends. Since the trending song segment is an instrumental, it’s fitting for almost any type of Reel you’d like to publish.
This new release, 'Fortnight', featuring Post Malone and Taylor Swift from her recent release, ‘The Tortured Poet’s Department’, is trending across Reels — and with fewer views than some of her other hits, making this a great song to use across your content before it becomes oversaturated.
These are the Reels songs trending across Instagram in April — this month’s trending songs fit a wide range of content that nearly any industry can tap into.
Use this new song 'i like the way you kiss me' by Atemas for every type of content from OOTDs, like the example shown below, showcase product or any content about love.
This song, Little Simz, has a strong, horn-filled opening, before opening into its funky, fun lyrics. It’s perfect for a big announcement, but suits almost any type of Reels content.
This interpolation of the Monica and Brandy song ‘the boy is mine‘ is suitable not just for love or relationship-centric content, but any type of
Sunday Morning is an easy-listening, relaxing — yet slightly faster-paced cover of Maroon 5’s Sunday Morning, that’s best for any type of easy, breezy Reels footage, from DIYs to styling inspiration.
These are the songs and sounds making an impact across Instagram in March.
This Sam Smith hit from 2019 is trending once again on Reels — this vibrant, modern track with an old-school feel is being used in recipe, beauty, fashion content and more.
Ariana Grande’s newest single is the perfect, catchy song to back your Reels content, or to use Reels content responding to unwanted questions.
Despite being around for the past 14 years, Frank Ocean’s song ‘Pink Matter’ is trending on Reels again. The drop in the song and the catchy beat makes it a great audio option for editing, particularly to showcase a variety of outfits, beauty looks or anything else you can think of.
This song, 'Saturday Love', lists the days of the week, making it perfect to showcase a week’s worth of content. The song’s lyrics and disco-vibes also make it perfect for Reels content celebrating your weekend adventures.
This song uses incorporates Nikki Minaj’s FTCU lyrics ‘high heels on my tippies’, before transforming into Fergie’s hit ‘Glamorous’. This is the perfect sound for nearly any luxury Reels content.
Unsurprisingly, February’s trending Reels songs hit on themes of love, positivity and comfort — try using these songs and sounds across your upcoming Reels content this month.
Jack Harlow has another hit trending on social media, this time from his song ‘Lovin’ on Me.’ While this song might not fit every brand’s needs, it can be an excellent fit for a brand with a mature audience — try using it in product-related content to capitalize on its upwardly-trending status.
Yes, this instrumental mimics a sound from a cat, but don’t expect loud meows or purrs — instead, this sound uses funky horn sounds and is an uplifting and fun and groovy track to back almost any positive Reels content.
Whether you know ‘Unwritten’ from The Hills or any number of popular movies, you’re likely unsurprised that this song is trending once again. Use this on uplifting Reels content (without speaking or other noises) to let the inspirational, feel-food message fully inspire your audience.
On Instagram Reels, ‘Home’ is used to enhance travel and nature-based content, while the sound is used on TikTok to pay homage to the people and places that make us feel like we’re home. However, this song is used by creators in many different types of content, like the ‘day in my life’ example below.
Curious which trends (and related audio) are trending across the Instagram Explore page? Here are five trends to try this July.
This emerging trend uses a line from the MGMT song ‘Time to Pretend’, ‘I’m feeling rough / I’m feeling raw’. To partake in this trend, use the associated sound and use the text feature to describe a situation that makes you feel ‘rough’.
This trend has been taking over TikTok, and is more ‘safe-for-work’ than you might think — to partake in this trend, simply use this audio and use the text feature to describe an activity or behavior you’d like to find in someone else, or simply just something unique or silly that’s habit for you.
This trend is simple to partake in — simply use this audio that’s reminiscent of someone blinking, then use the text feature to describe a recent realization you’ve had, or simply something that shocked you.
This trend uses a cover of Roy Orbinson’s ‘Oh, Pretty Woman’, and is perfect for beauty or fashion brands. Use this trend to show off beauty trends, hairstyles (like the example below), styling ideas or more.
Use this audio, ‘Forget You’, and share a succession of rapid-fire photos or videos. This format is perfect for ‘day in my life’ content, Summer re-caps, travel inspiration or almost anything else you have lots of content on.
We’ve covered which songs are trending on Instagram Reels, but what about the trends? Here’s what people are playing with on Reels this month.
This song begins with an audio sample of an interviewer asking, “What are you addicted to?” before delving into a rap song. To partake in this trend, share a video or image with a text overlay that reads ‘What are you addicted to?’ or ‘What I’m addicted to’ — when the beat drops, share a succession of images featuring your addiction.
This song originates from an Oscar’s appearance by Emma Stone — in the clip, Emma Stone presents Oscar nominees with Ben Stiller, and asks Jonah Hill to dance onstage. This part of the clip was remixed online into a catchy song, that’s being used across TikTok and Instagram in a variety of content.
No, it’s not original YouTube — ‘what’s in my bag’ content has been trending quite a bit in recent times. The most recent iteration? A flatlay of your bag’s goodies, labeled for your audience.
This trend comes courtesy of the movie Uptown Girls — the audio is spoken by a young Dakota Fanning, who says “Do you see her anywhere? Take a look around, you’re not gonna.” Either lipsynch to the sound or use the outline of Fanning herself saying it, with a text overlay detailing something you’re not going to ‘see around’ — like a problem your brand provides a solution for, perhaps.
Here are the audio trends being used on Instagram Reels this May.
This audio hails from the Play Station game ‘Grand Theft Auto’, where Cara Delevigne provided audio for a radio DJ. While this audio can be used in the background of other content, try using it to feature something you love while lipsynching to the words, ‘it’s time you fell in love with something that will love you back’.
This trend originated from TikTok, and has quickly began trending on Instagram. In this trend, creators use the song ‘Blue Monday’ by Above & Beyond (the extended mix), while taking an old-school video game ‘fighting stance’. To the beat of the music, add a text overlay that communicates a common discussion or disagreement you have with a friend or colleague.
This original audio is on trend, and being used across a variety of content — one of the most popular trends being used on this audio is the ‘POV’ trend, where users share a perspective from their life to share with their followers.
These are the trends and corresponding audio users are adding to their content to increase reach and play with trends.
This a fun Reels trend that involves asking the Shark Tank ‘sharks’ for an investment — but not necessarily for a business idea, but something silly and fun. Use this opportunity to plug your best-selling products, or make another cheeky joke.
Audio: Hello Sharks
Have you been taking care of yourself and prioritizing your needs? Use this trending audio for any content that centers around self care, from health and wellness, beauty and skincare and even travel.
Audio: Happy Girl Era
Use this audio to enact any moment that makes you feel like a characters straight out of a mid-2000’s romcom. This can range from anything to simply reading a book, like the example below, or even just crossing the street.
Audio: Built This Way - Samantha Ronson
These trending sounds are shaping the Instagram Explore page this March.
Use this audio, which says ‘thank you so much for 20 followers’, as a tongue-in-cheek way to celebrate getting your Instagram brand off the ground, creating your first Reels or even to poke fun at a social media post you thought would help you go viral on Instagram.
This trending audio featuring a ringtone turned beat drop, is perfect to showcase exotic travel destinations — to start, share a brief video of your travel destination (during the ‘dial tone’ portion of the audio), before the beat drops. Then, using the ‘Fast Pictures’ or other CapCut template, share a rapid-fire selection of photos from your trip.
To use the 'exactly what I'm going for' audio and its corresponding trend, simply use text to describe something that’s become your entire personality. Use the phrasing, ‘If you’re not careful, ___ will become your whole personality,” with a corresponding photo or video.
One of the challenges of staying on top of trends is the 24/7 nature of social media — and even social marketers and managers need a break.
Dash Hudson’s Multi-Channel Social Media Scheduler feature makes it easy to stay on top of trends, and avoid any rush. When your boss inevitably reaches out about that new audio trend they read about or scrolled by, you have the pleasure of telling them it’s already in the pipeline.
In addition to the Scheduler feature, Dash Hudson’s AI powered tools for automation and insights help with repetitive tasks and decision making, allowing you more time for making creative Reels that your audience will love.
You can find trending audio on Instagram by navigating to the Audio tool in Reels, and searching through the Instagram audio library — look for arrows that indicate an audio is trending.
One of the most used audio on Reels is ‘As it Was’ by Harry Styles with 3.4 million uses, and ‘Wait a Minute’ (Remix) by DJ Exe is the second-most used Instagram Reels song at 1.3 million uses.