Case Study | Fashion Industry
REVOLVE Unfiltered: Behind-the-Scenes Strategy of Instagram Stories
Learn how REVOLVE’s social team leverages Dash Hudson’s Instagram Stories Insights feature to gain an understanding of the brand’s performance.
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In This Instagram Stories Case Study You'll Discover:
- The essential metrics Stories Insights provides that help REVOLVE refine its content strategy.
- How REVOLVE uses Stories Insights to optimize its Stories posting schedule.
- The ROI Stories Insights surfaces for REVOLVE brand partners.
Results
Setting the Stories Bar High
Innovative fashion e-tailer REVOLVE was an early adopter of the Instagram Stories feature as a new avenue to engage with its fans. The only problem? With limited insight into the performance of its stories, the brand didn't know if its audience was connecting with the content. Enter: Dash Hudson's Stories Insights.
"We had no idea if our Stories content was engaging our followers. With Stories Insights, we’re actually able to gather data! It’s so helpful to be able to look back at older stories for reference and learnings."
Anna Tran,
Brand Director at REVOLVE
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