Finding a social media reporting tool for your company may seem simple, but finding the right reporting tool for your team’s unique needs will save you time, money, and enable you to make better decisions, faster.
Social media reporting tools should remove the need for manual calculations, potential human error, and tedious administrative tasks, giving your team the space they need for creative and strategic thinking. Understanding how your team makes decisions and finding a tool to support that is key. What metrics are most important to your team and your goals? Is a visual representation of data the most important? Is comparing time periods the best way to understand movement towards a goal? Identifying those must-haves is the first step to selecting the right solution.
Over the past few years, marketing teams have been trading in their manually populated spreadsheets for social media reporting tools. Not only are spreadsheets an outdated reporting method with an increased risk of human error, but having a social media reporting tool in place will ensure your entire team is spending their time where it matters, on strategic and creative thinking, and agile decision-making. Used correctly, the right social media reporting tool will improve productivity, efficiency, help you understand and measure your social campaigns, and empower your team to quickly and easily pull clear and insightful reports to share across your team and organization.
Reporting cadences should reflect the unique nature of each social channel, and flexible enough to move with shifting priorities. A medium like Facebook, which has a longer trend cycle, may only need monthly reports. In contrast, faster-moving channels like Instagram or TikTok might warrant a weekly or even daily report. Reporting tools should also be tailored to support not only weekly, monthly, and quarterly reporting but the campaign and customized time periods as well. In 2020, the need for reporting to begin on March 15th was unexpected, but companies that were able to pivot their regular reporting practices quickly had a more comprehensive view of the situation and set themselves up to make better-informed decisions in an unpredictable period.
The best social media reporting tool for your team will pull in accurate data you can trust and deliver it in a format that works for your team. For example, the data could be represented visually in a report or dashboard, or fed into a more comprehensive business intelligence tool through an API for a more holistic view of all marketing channels. A visual representation of data with graphs and top-performing content may be required for a social or e-commerce team. Simultaneously, a CMO or senior marketer may want to pull in that same data to their business intelligence tool via an API to compare data sets and multiple sources in one dashboard. A reporting tool that can accommodate both those needs will empower all levels to make smarter decisions faster.
Dash Hudson allows brands to quickly understand their performance without the need for manual calculations. All the most important metrics for each marketing channel are at your fingertips with the timeframe of your choosing. These reports cover your traditional metrics and metrics unique to Dash Hudson, which quickly become a fan favorite of forward-thinking marketers. Work with our customer success team for custom reporting, or tap into our powerful API to leverage our data alongside your team’s internal resources. Dash Hudson’s reporting abilities have the flexibility you crave, the intuitive visuals you need to stay agile, and the data integrity for confident decision making.
In short, all of them do. Goals and initiatives may vary between Beauty, CPG, FinServ, and other industries, but the concept of measurement, identifying essential metrics, and easy communication of performance, is universal.
Anyone who has a hand in measuring performance, choosing creative content, or making overall decisions benefits from having a reporting tool in place. For teams who execute on strategy and report upon the success of that strategy, visual reporting is important to effectively communicate trends and performance to higher-ups who are not in the trenches and need additional context. For those making overall marketing decisions, the ability to access and synthesize all data is invaluable. These positions are making decisions that will affect every aspect of a marketing strategy, and doing so with a clear, data-based view of that strategy sets up smarter, more informed decisions.
Visual Reporting refers to reports that allow the user to interpret data through visual representation and identify trends and insights at glance. This could mean comparative graphs; showing ranked content to identify trends or even indicators that contrast performance between time periods. Visual reporting provides context to fully understand performance and can simplify complex data sets, empowering your team to identify insights and act quickly.