Social Media Audit Template

What Is a Social Media Audit?

A social media audit essentially acts as a report card for your active social channels. These types of audits cover account health, ensure your brand is being portrayed correctly – and consistently – across platforms and lightly touch on account and content performance. They are a great way to keep yourself accountable, and also look at profiles and accounts that you may look at every day through a new lens. 

In an ideal world, an audit such as this one would take place every three months, never exceeding six months without one. 

Why Your Brand Needs To Do a Social Media Audit

As much as we would like to be, we know no one is perfect, and because of that, things get missed. When you look at something all day, every day you can tend to wear blinders and get extremely used to how things are. A great social media audit report can help remove those blinders and allow you to look at your social media platforms and accounts objectively and effectively. 

How To Use Dash Hudson’s Social Media Audit

Dash Hudson’s social media audit is a one-shop stop for brands who are looking to cover all of the most important bases during their social media audit report. Track KPI progress, develop mission statements for every channel and most importantly keep up to date on how all of your most important platforms are performing when it comes to engagement, follower count and more. You can even use this template to set goals for the next time you audit your social channels to see improvement and growth. 

Use this social media audit checklist to ensure your most important social media channels are in tip-top shape:

• Instagram
• TikTok
• Facebook
• YouTube
• Twitter
• Pinterest
• LinkedIn

We’ve made it easy for you to learn how to do a social media audit and view your audit results at a glance or granularly by engineering separate tabs for each social channel as well as one master tab to check all of your progress at a glance. 

Are you ready to upgrade your socials to their absolute best? Download your free social media audit to get started today.