How to Add a Link in Your TikTok Bio and Why It's Important

Haley Durkee
July 9, 2020
Last Updated On
September 28, 2022
screen grab of TikTok page with Linkshop link to Supergoop product page

With TikTok being one of the most popular social media platforms in the world, it’s no surprise that it’s becoming an opportunity for brands to share their websites and products. But how? As it doesn’t appear there is an option to include links within captions on TikTok videos, that leaves the account bio. Let’s discuss why it’s important, how to put a link on TikTok, and how to optimize the link in your TikTok bio to drive traffic to your brand.

Why Brands Should Have a Link in Their TikTok Bio

A link in bio is a must-have for any brand on social media. Why? Because it gives users and possible customers a call to action or a place to find out more about your brand. A link in bio allows brands to seamlessly promote products through their videos and stories, by giving users a clear place to go with all the information they could need about said product or service and the brand itself. Also, by guiding viewers to the link in your bio, you’re also guiding them to your profile where they may find interest in some of your other content, thus upping engagement overall. A link in bio is a win-win for everyone involved.

How to Add a Link to Your TikTok Bio

From the onset of TikTok’s monumental rise, marketers have been asking themselves how brands can use TikTok to drive business results. The social media channel’s unique algorithm gives content its best opportunity to be discovered—and maximize brand awareness in the process—but options to monetize these viral video moments are still limited. Want to figure out how to use TikTok for business and make your content shoppable? Here are some pointers:

  • Check your profile settings to see if you have access to website links. If not, follow our instructions down below to switch your profile to a Business Account.
  • Access a TikTok Link in Bio solution to create a standalone URL as well as a wide array of features and metrics through Dash Hudson’s TikTok Insights.
  • TikTok Analytics: Measure your clicks and conversions over time to help streamline and maximize your strategy on the channel.

How to Get a TikTok Business Account

In order to add a TikTok link in bio, you will first need to switch your TikTok account from a “personal” account to a “business” account. The steps to setting your business account up are as follows:

  1. In your settings, select “Manage account.”
  2. Select “Switch to Business Account.”
  3. Once you’ve confirmed your account is a Business account, select “Next.”
  4. When you tap “Edit profile,” you will see a field to edit your “Website,” where you have an option to add your link-in-bio solution URL, or simply link to your website landing page.
how to add a link to your tiktok bio

TikTok Link in Bio by Dash Hudson

Once you have access to the website field on your profile, you can add any link you like. It’s that simple. Strategic brands are linking out to their TikTok LikeShop, which allows you to link your e-commerce platform to your TikTok profile. Use your creativity to turn TikTok’s fresh, ever-expanding audience into customers with shoppable profile pages tailored to match your TikTok feed.

Track Your TikTok Metrics and Refine Your TikTok Marketing Strategy

To make the most of adding a link to your TikTok profile, consider your goals and how your link will help achieve them. With Dash Hudson’s LikeShop, for example, you can leverage all of your posts in a standalone URL, add up to 25 shopping links per image, and complement your social commerce presence with customizable banners and featured images. Your followers can now shop their favorite TikToks faster than you can say Charli D’Amelio. Not only are these posts shoppable, they’re trackable, too. Your LikeShop is the gateway to views and clicks, which means you can set and monitor goals for any period of time and best understand the content that drives revenue—all in one place.

As a channel highly focused on TikTok trends, tracking results of specially produced influencers and trending content makes it easier to determine areas of opportunity, and where to invest for faster payoff. You can even track conversions directly with a quick Google Analytics setup. Developing your TikTok marketing strategy now and mastering the rhythm of your workflow is a great way to save on time and spending in the long run, especially while the channel is still relatively new for marketing purposes and not as fiercely competitive.

Screen shot of Dash Hudson Dashbooard for TikTok Likeshop

The TikTok Customer Journey Made Simple

So, you know how to put a link in your TikTok bio, and you are aware of the power of TikTok link in bio tools. What impact can clickable content really have? Firstly, it cuts down on the customer journey from discovery to checkout. Instead of tireless Google searches and cross-referencing to find the product they’re looking for, your audience has a seamless way to transition from your content to your website—and fewer steps means fewer sales lost due to customer frustration.

TikTok’s audience is largely untapped when it comes to e-commerce. In fact, 1 in 4 TikTok users can’t be found on any other channel. A fresh revenue stream in today’s digital age could be the missing ingredient in your omnichannel strategy. To learn more about how to launch an omnichannel marketing strategy, read our ebook.

How to Add a Link in Your TikTok Bio FAQs

How do I make a clickable link on TikTok?

Unfortunately, there is no way to provide a clickable link within the caption of a video on TikTok. If you have under 10,000 followers, the only way you can provide a clickable link is through your bio on your profile. If you have over 10,000 followers, you can add clickable links to your TikTok stories. 

Why can’t I put a link in my TikTok bio?

If you’re having trouble knowing how to add a link to your TikTok bio, it may be because you’re operating under the wrong account type. All TikTok accounts start off as a personal account, which lacks some of the capabilities of a business account like adding a link to your bio for instance. Just head to your account settings to make the switch. 

How many followers do you need to add a link on TikTok?

Technically, none. As we discussed above, only accounts with 10,000 followers or more can have clickable links within stories. But, all you need to post a link in your bio is a business account, and luckily, there is no follower requirement to switch your account from personal to business on TikTok.

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