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How To Add a Link to TikTok Bio To Drive Traffic and Clicks

Haley Durkee
July 9, 2020
Last Updated On
September 14, 2023
screen grab of TikTok page with Linkshop link to Supergoop product page

With TikTok being one of the world's most popular social media platforms, it’s no surprise that it’s an excellent opportunity for brands to share their websites and products. But how? Since there is no option to include links within captions on TikTok videos, this leaves the account bio. 

This blog explains:

  • What a TikTok link in bio is. 
  • Why it’s important to link in TikTok bio.
  • How to add a link to your TikTok bio.
  • How to optimize the link to your TikTok bio to drive traffic to your brand.

What Is a Link in Bio on TikTok? 

A link in bio on TikTok is a link featured on your profile, often used as a call-to-action in videos. This is where creators can place their website links or a link in bio solution that contains multiple links — either in the video or caption, they’ll tell viewers to visit the link in bio for more information. Since TikTok doesn’t allow clickable links in captions or videos, this is a great way to drive traffic to other channels. 

Why Brands Should Have a Link in Their TikTok Bio

A TikTok link in bio is a must-have for any brand on social media. Why? Because it gives users and possible customers a call to action or a place to learn more about your brand. A link in bio allows brands to seamlessly promote products through their videos and stories by giving users a clear area to go with all the information they need about said product or service and the brand itself. Also, by guiding viewers to the link in your bio, you’re guiding them to your profile, where they may find interest in your other content, upping engagement overall. A link in bio is a win-win for everyone involved. 

TikTok Link in Bio Requirements

Links in bio can only be applied to certain accounts — before you add a link to your TikTok bio, you’ll need to make sure you’re using a TikTok Business Account. 

How To Get a TikTok Business Account

To add a link to your bio, you must first switch your TikTok account from a “personal” account to a “business” one. The steps to setting up your TikTok business account are:

  1. In your settings, select 'Manage account'.
  2. Select 'Switch to Business Account'.
  3. Once you’ve confirmed your account is a Business account, select 'Next'.
  4. When you tap 'Edit profile, you will see a field to edit your “Website,” where you have an option to add your link-in-bio solution URL, or simply link to your website landing page.
how to add a link to your tiktok bio

‍How to Add a Link to Your TikTok Bio

Once you have the correct account, this is how to add a link to your TikTok bio. 

  • First, copy the link you want to place in your TikTok profile.
  • Next, navigate to your TikTok profile and click ‘Edit Profile’.
  • Under the ‘About You’ section, find the ‘Website’ section, paste your link and click save.
  • Your website will now appear in your TikTok profile. 

What Can You Use Your Link in Bio on TikTok For?

From the onset of TikTok’s monumental rise, marketers have been asking themselves how brands can use TikTok to drive business results. TikTok’s algorithm gives content its best opportunity to discover you — and maximize brand awareness — but options to monetize these viral video moments are still limited. Want to figure out how to use TikTok for business and make your content shoppable? Here are some pointers:

  • Leverage Dash Hudson’s TikTok Link in Bio solution to create a standalone URL you can customize for your TikTok feed.
  • TikTok Analytics: Measure your clicks and conversions over time to help streamline and maximize your strategy on the channel.
  • Use TikTok trending sounds to entice users and increase chances of appearing on your audience’s FYP. 

The TikTok Customer Journey Made Simple

So, you know how to add a link to your TikTok bio and understand the power of link-in-bio tools. What impact can clickable content have? Firstly, it cuts down on the customer journey from discovery to checkout. Instead of tireless Google searches and cross-referencing to find the product they’re looking for, your audience has a seamless way to transition from your content to your website — and fewer steps means fewer sales lost due to customer frustration.

TikTok’s audience is largely untapped when it comes to e-commerce. 1 in 4 TikTok users don’t use any other channel. A fresh revenue stream in today’s digital age could be the missing ingredient in your omnichannel marketing strategy.

Track Your Metrics and Refine Your TikTok Marketing Strategy

To make the most of adding a link to your TikTok profile, consider your goals and how your link will help achieve them. With Dash Hudson’s Shoppable Galleries, for example, you can leverage your posts in a standalone URL and add up to 25 shopping links per image. Your followers can now shop their favorite TikToks faster than you can say Charli D’Amelio. Not only are these posts shoppable, they’re trackable, too. Your Gallery is the gateway to views and clicks, which means you can set and monitor goals for any period and best understand the content that drives revenue — all in one place.

As a channel highly focused on TikTok trends, tracking results of specially produced influencer and trending content makes it easier to determine areas of opportunity and where to invest for faster payoff. You can even track conversions directly with a quick Google Analytics setup. Developing your TikTok marketing strategy now and mastering the rhythm of your workflow is a great way to save on time and spending in the long run, especially while the channel is still relatively new for marketing purposes and not as fiercely competitive.

Screen shot of Dash Hudson Dashbooard for TikTok Likeshop

TikTok Link in Bio by Dash Hudson

Once you can access the website field on your profile, you can add any link you like. It’s that simple. Strategic brands link to their LikeShop galleries, which allows them to connect your e-commerce platform to their TikTok profile. Use your creativity to turn TikTok’s fresh, ever-expanding audience into customers with shoppable profile pages tailored to match your TikTok feed.

How To Add a Link in Your TikTok Bio FAQs

How do I make a clickable link on TikTok?

Unfortunately, there is no way to provide a clickable link within the caption of a video on TikTok. If you have under 10,000 followers, you can only offer a clickable link through your bio on your profile. If you have over 10,000 followers, you can add clickable links to your TikTok stories. 

Why can’t I put a link in my TikTok bio?

If you’re having trouble knowing how to add a link to your TikTok bio, it may be because you’re operating under the wrong account type. All TikTok accounts start as a personal account, which lacks some of the capabilities of a business account, like adding a link to your bio, for instance. Just head to your account settings to make the switch. 

How many followers do you need to add a link on TikTok?

Technically, none. As discussed above, only accounts with 10,000 followers or more can have clickable links within stories. But, all you need to post a link in your bio is a business account, and luckily, there is no follower requirement to switch your account from personal to business on TikTok.

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