Nothing quite beats the excitement of when one of your most used social platforms rolls out a new feature. This time around, one of TikTok's latest updates includes the ability to repost other user’s content. While teams might already be wanting to know how to repost, it’s first important to consider whether this feature is right for your TikTok strategy.
Our TikTok reposting guide for brands explains how to repost a TikTok video, gives tips to determine if reposting suits your brand and more.
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Like many other social media platforms, TikTok has created a repost button allowing you to repost a TikTok from another creator and share it with your followers.
Reposting on TikTok is similar to Facebook and LinkedIn’s concept of sharing posts from other users to your profile for your followers and connections to see on their FYP. Ultimately, you are using someone else’s content and delivering it to your followers. This feature is an excellent opportunity to grow followers from your target demographic and bring attention and appreciation to valuable content that fits your brand.
It can also be beneficial to repost and reshare your own content that you want to reshare with your audience — rather than deleting and reposting your TikToks. More on that later.
TikTok can be a great business tool, and reposting videos is a fantastic way to increase brand awareness. Here’s how to repost on TikTok:
There you go — in 4 simple steps, you’ve reposted a TikTok video.
Viewing your reposts on TikTok is slightly different than seeing your posted videos. Here’s how to see what you repost on TikTok:
Now, you can use this tab to review your reposted videos.
The ‘Repost’ feature is not available for your own TikToks — however, this isn’t the only way to repurpose your content on the native app.
Not all TikTok videos will go viral or get the number of views you’ve strived for. As a creator, you should not delete your TikTok if you don’t receive the number of views you may have hoped for — especially in a short time period. The TikTok algorithm is designed to promote content based on users' interest and engagement; therefore, the algorithm takes more than a video’s initial performance into account.
The algorithm may analyze user behavior and preferences over a longer period, and another user may repost your video long after you’ve initially shared it. The algorithm is known to bring back older content, which can cause a failed video to suddenly gain popularity at a later date, especially if a user’s preferred interests change. In addition, the algorithm considers various engagement analytics and metrics like comments, likes, views, shares and the completion rate of the video. If your TikTok doesn’t get many likes or views immediately, the algorithm may push it to relevant FYP’s if it has a high completion rate.
Another reason you shouldn’t delete a failed TikTok is it can provide insights into which strategies worked, which didn’t and what can be improved in future content. This is all a part of your learning strategy and growth. Therefore, leaving old posts is an opportunity to showcase your failed TikToks — giving your content a chance to succeed.
So, how do you repost on TikTok without the ‘Repost’ button? Brands can re-share old TikTok videos by Stitching old content to which you may wish to add context. When Stitching old content, it can be a good idea to use a text overlay to write ‘Stitch incoming’ so your viewers know they’re seeing an updated video. Keep in mind that TikTok Stitch is different from a Duet — a Duet might be appropriate to react to old content. For example, did you post a TikTok mentioning you’re excited to announce a new product? Try Duetting your old video with the new product in hand — swatch it or demonstrate how it’s used to generate interest, inform your audience and make the most of your past content.
Now that you know how to repost content, you might ask, ‘how do you undo a repost on TikTok?’ If you’ve accidentally reposed a TikTok you didn’t mean to or change your mind later, here’s how to undo a repost on TikTok.
Visibility and engagement are crucial for success in the world of TikTok. Reposting content can be a significant TikTok strategy to enhance your reach when done correctly. Consider the following to maximize your content’s potential when reposting on TikTok.
If you repost other user’s content, you don’t have the ability to add context — this is what Stitches or Duets are for. However, sharing your thoughts with your repost is vital if you're reposting TikTok content. Adding context lets you explain why you’re sharing the video while boosting your brand’s profile. This personal touch can increase engagement and interaction as sharing your opinion, experience or asking a question related to the video can invite your audience to join the conversation. Increasing engagement and interactions encourages the algorithm to favor your Duet or Stitch.
Reposting on TikTok can be a valuable strategy for diversifying your brand and gaining new engagement on failed videos. However, it’s important finding a balance and ensuring your reposts don’t dominate your content and that reposts are hyper-relevant to your brand.
Your TikTok content should align with your brand identity and messaging; therefore, it’s essential to carefully choose the content you are reposting to ensure it resonates with your brand values. Your audience follows you because of your content, so if your followers notice an abundance of reposted content — especially if it’s unrelated to your brand or audience, they could become disengaged from your content.
As we mentioned above, the TikTok algorithm prioritizes original content and engagement. So, if reposts dominate your profile, it could affect the algorithms’ perception of your content and negatively impact reach.
While reposting can be beneficial, it often makes sense for brands to Stitch or Duet content instead. You can Stitch or Duet a video in several situations rather than reposting it, which is another great way to repurpose content.
A prime example of when to use Duet or Stitch is when building upon a trending topic or participating in a challenge. If the video you want to share is part of a specific TikTok trend or utilizes a popular TikTok sound, Stitching or Duetting allows you to join the trend and add a unique twist, which can help your content gain visibility within the trend's audience.
Another occasion to Stitch or Duet a video rather than repost is when you want to add additional information, tips or insights related to the content of the original TikTok. Stitching and Duetting allow the opportunity to contribute valuable insight to the content while acknowledging the original source.
Lastly, to spark engagement, Stitching or Duetting a video to create a comedic response is a fun twist you can add. This approach can be entertaining and increase engagement with your audience.
Brands can use TikTok Insights and features like Campaigns, Community and more to enhance their overall TikTok strategy from publishing to measurement. Brands can use Scheduler to plan their content (giving your team more time to scroll the FYP and find repostable content), Community to respond to comments, DMs and escalate issues to your CRM. Trending Sounds provides the latest trending TikTok sounds at your fingertips. TikTok Insights also provides visual performance prediction with Vision to help identify which creative assets your followers will engage with most, as well as customizable reports so you can monitor specific metrics for a given campaign.
To see what you’ve reposted on TikTok, visit your profile on the TikTok app. Select the ‘Repost’ button on your profile to see all the videos you have reposted from your account.
It only takes a few simple steps to make reposts private on TikTok — here’s how:
TikTok has yet to release a feature that allows users to see a list of people who have reposted or shared their TikTok videos. Eventually, this could become an option.