100+ Popular Social Media Acronyms and Slang You Should Know

Madisyn MacMillan
November 10, 2023
Last Updated On
social media acronyms and slang blog header

Acronyms are an abbreviation formed from the initial letters of other words and often pronounced as a word itself — naturally, social media acronyms are identical, except they’re commonly used on social sites. NASA (National Aeronautics and Space Administration) and BOGO (Buy one, get one) are two wildly popular examples of acronyms and how they can become more popular than the actual saying themselves.

Texting, social media and the internet as a whole have especially popularized acronyms, making them something that users see and use almost constantly. While acronyms are commonplace in casual social media usage, it’s not always obvious what they mean or if brands should use them in their own content. 

In this article, we unpack:

  • Should brands use acronyms on social media?
  • Popular acronym examples in social media.
  • More essential social media acronyms to know.

Should Brands Use Acronyms on Social Media?

As much as we would like to provide a simple yes or no answer, it’s not that easy. Acronyms are everywhere on social media, but should you use them on your brand account? First, your team should consider if acronyms fit with your brand voice. Acronyms can sometimes lead to a more casual appearance on social media — is that how you want your brand to be perceived? 

Possibly the most important question to ask when using acronyms is, will your target market understand? It goes without saying that Gen Alpha and Gen Z are more likely to understand acronyms as they spend much more time on social media and often create the acronyms themselves. Established generations that don’t spend as much time dissecting social media might be left scratching their heads or having to Google what they mean.

If you’re unsure if your audience and community will understand the acronym or need a deeper explanation, it’s best to go without it and either use the whole saying or replace it altogether.

Popular Acronym Examples in Social Media

To give a clear understanding of what acronyms (especially on social media) are, we gathered some of the most popular examples that users are likely to be familiar with and see almost daily. 


GRWM, which stands for ‘Get Ready With Me,’ is one of the most used acronyms on social media. These videos feature the creator getting ready for their day in the form of skincare, makeup and outfits, where they usually talk through the products they’re using or wearing, give recommendations and even give followers an update on their day. 

GRWM is also a great example of how acronyms can be misunderstood as many users over the years have instead thought it stood for ‘Grown Woman’ and are only learning the real meaning behind the acronym now. 

woman in white shirt sitting in car explaining what gwrm means
Image credit: @sophiacuerquis


OOTD stands for ‘Outfit of the Day.’ These videos are extremely popular, especially with fashion creators, because they don’t require a ton of filming or editing. Most creators will just stand in front of the camera and either talk through their outfit details, put them on the screen or even list them in the caption. This type of video or post can also be used to show inspiration and incorporate trending sounds or songs. 

These videos are a straightforward way to create regular content that users love and engage with.

woman wearing white sweater and leggings fall outfit inspo
Image credit: @steffyweffy28


‘Point of View’ or POV content is a trendy type of content on TikTok. This type of content puts the viewer in the shoes of someone who would experience this point of view. These videos can be serious or funny, long or short and even promotional if done right. 

The great thing about POV content is that, unlike GRWM or OOTD, it isn’t limited to what you can create. The options are endless.

man in black tshirt pretends to win greatest actor award tiktok screenshot
Image credit: @user_ladiesman217

More Essential Social Media Acronyms To Know

While we’ve covered some of the most popular acronyms on social media above, that isn’t even close to scratching the surface. From social platform acronyms to social media slang, here are the most essential acronyms for brands to know and understand. 

Social Platform Acronyms

Some of the most popular acronyms on social media are for and related to the platforms themselves.

TT: TikTok

FYP: For you page

IG: Instagram

YT: YouTube

LI: LinkedIn

TW: Twitter

SC: Snapchat

FB: Facebook

Conversational Social Media Slang and Acronyms

These acronyms are the most widely used and understood on social media. This type of social media slang has become extremely popular because it allows users to get their point across way faster without having to use entire words or sentences. 

AFAIK: As far as I know

AKA: Also known as

AMA: Ask me anything

ASL: Age/Sex/Location

B4: Before

B/C: Because

BRB: Be right back

BTS: Behind the scenes

BTW: By the way

CSL: Can’t stop laughing

DM/PM: Direct message or private message

DYK: Did you know?

EOD: End of day

EOW: End of week

ETA: Estimated time of arrival

F2F: Face to face

FBF: Flashback Friday

FOMO: Fear of missing out

FR: For real

FTW: For the win

FYI: For your information

G2G/GTG: Got to go

Gr8: Great

GOAT: Greatest of all time

HBD: Happy birthday

HMU: Hit me up

ICYMI: In case you missed it

IDC: I don’t care

IDK: I don’t know

IKR: I know right?

ILY: I love you

IMO: In my opinion

IRL: In real life

IYKYK: If you know you know

ISO: In search of

JK: Just kidding

LMAO: Laugh/laughing my a** off

LMK: Let me know

LOL: Laugh/laughing out loud

MSG: Message

NBD: No big deal

NM: Not much

NP: No problem

NSFW: Not safe for work

NVM: Nevermind

OFC: Of f&$%ing course

OMG: Oh my god

OMW: On my way

OP: Original poster

OTP: One true pair

OOO: Out of office

PSA: Public service announcement

RN: Right now

ROFL: Roll on the floor laughing

RT: Retweet

SFW: Safe for work

SMH: Shake my head

TBD: To be determined

TBH: To be honest

TBT: Throwback Thursday

TFW: That feeling when

TGIF: Thank god it’s Friday

TL;DR: Too long, didn’t read

TMI: Too much information

TN: Tonight

TTYL: Talk to your later

WBU: What about you?

WFH: Work from home

Acronyms on Social Media for Business

Acronyms on social are not just limited to platforms or conversational. There are plenty of times business acronyms work their way into public conversation —  especially on platforms like LinkedIn — and aren’t as intuitive or easy to understand as more casual acronyms. 

API (Application Programming Interface): API relates to a contract between two software or applications. 

B2B (Business to Business): B2B refers to a transaction between two businesses.

B2C (Business to Consumer): B2C refers to a transaction between a business and a consumer.

CMS (Content Management System): CMS is software that is used to create, modify and manage digital content. With a CMS, you can build a website without having in-depth technical knowledge. 

CPC (Cost Per Click): CPC is a metric that calculates and measures the overall cost per click for your advertising efforts.

CR (Conversion Rate): CR measures the amount of users who converted as a percentage of the total number of users that visited your website.

CTR (Click Through Rate): CTR is a metric that is used to gauge how well your various marketing efforts perform. CTR is calculated by the amount of clicks divided by the amount of times shown.

CTA (Call-to-Action): A CTA is a prompt on a website, social channel or specific post that tells a user what action to take next, like signing up for a newsletter.

CX (Customer Experience): CX relates to the impression customers have of a brand based on the interactions they have had with said brand.

EEAT (Experience, Expertise, Authority, Trust): EEAT is an acronym created by Google, that is used as a benchmark to determine whether your website and content provide value through one of these traits and ranks your content in the SERP accordingly.

EMV (Earned Media Value): EMV is a metric used to determine the value of branded content created by your community.

FTP (File Transport Protocol): FTP is a network protocol that transfers files from one host to another, usually on the Internet.

HTML (Hyper Text Markup Language): HTML is a system for tagging files to achieve different font, color, link and more on webpages. 

KPI (Key Performance Indicators): KPIs are set by brands to measure and define the success of certain business or marketing objectives.

MoM (Month over Month): MoM is a metric that is used to compare data and numbers from the current month to the previous month.

OS (Operating System): The OS manages all software and hardware on a computer. 

PLG (Product Led Growth): PLG is a strategy that relies on the product and usage of that product as the main driver of conversion and expansion. 

PPC (Pay Per Click): PPC is a pricing model for advertisers where they pay a fee each time someone clicks on their advertisement.

ROI (Return on Investment): ROI is a metric that determines the return on investment of certain marketing endeavors, directly tying effort to results.

RSS (Rich Site Summary or Really Simple Syndication): RSS is a technology that provides users with new content from frequently updated websites.

SaaS (Software as a Service): SaaS is a distribution model where a provider hosts applications or tools and makes them available to users on the internet.

SEM (Search Engine Marketing): SEM is a marketing tactic related to promotion and advertising to help a brand’s content rank high on the SERP.

SEO (Search Engine Optimization): SEO is the process of optimizing and refining a website's technical elements, content, links and more to become more easily accessible to users and rank higher in search. SEO for social media involves optimizing your profile with the right keywords, hashtags, alt text and more; to be easy to discover on native channels and search engines themselves.

SERP (Search Engine Results Page): The SERP is the page and results that appear when a user searches a query on a search engine like Google. 

SMART Goals (Specific, Measurable, Attainable, Relevant, Timely): The SMART Goals framework allows brands to identify and ensure goals are realistic and attainable within a certain timeframe. 

SMB (Small and Midsize Sized Business): SMB refers to small and medium-sized businesses and is usually determined by the number of employees the company has.

SMM (Social Media Marketing/Management/Manager): SMM stands for many things relating to social media, though it is most commonly used to refer to social media marketing or management to describe strategies and objectives for social media.

SOV (Share of Voice): SOV is a metric that represents a brand’s share of a category’s total media spend and is typically used to determine competitive spend and inform future spending. 

SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats): SWOT Analysis’ are frameworks used to evaluate a brand's strengths, weaknesses, opportunities and threats compared to competitors.

TOS (Terms of Service): TOS is a document that highlights service provider responsibility as well as user obligations that must be met in order not to be terminated.

UI (User Interface): UI is anything a user interacts with when using a digital product or service. 

UGC (User Generated Content): UGC is community-created content or earned media featuring or showcasing a brand, such as a photo or video with said brand tagged.

URL (Uniform Resource Locator): URL is the unique address given to a webpage or resource online.

UTM (Urchin Tracking Module): UTMs are parameters marketers use to track the overall effectiveness of online marketing efforts like advertisements or campaigns.

UX (User Experience): UX relates to the specific experience users have when using a product or service. 

VPN (Virtual Private Network): A VPN establishes a digital connection between a computer and a remote server that encrypts personal data, masks the IP address and allows sidestepping of firewalls and other blockers. 

WOM (Word of Mouth): WOM is when a consumer’s opinion of a brand’s product or service is reflected in conversations with other potential customers. 

YoY (Year over Year): YoY is a metric used to compare data and numbers from the current year to the previous year.

Understand Acronyms and Your Audience With Dash Hudson

ICYMI, there is one important thing to be learned about acronyms and their use on brand accounts: understanding your audience and how they speak is key. 

DYK Dash Hudson offers a suite of tools that helps brands understand and communicate with their social media community? No more FOMO here. These community-based tools can help you get a feel for what type of content your followers like, dislike and even understand, so you aren’t missing a thing. 

BTW, if you’re looking to take it a step further, brands can tune into how their target users talk outside of their community with social listening. TBH, social listening is one of the most essential tools a brand can have in its arsenal. It will help you truly understand whether acronyms should be a part of your 2024 strategy or not. 


Can my business use acronyms on social media? 

Yes, your business can use acronyms on social media. Just be sure to define any acronyms that aren’t overly obvious and that the acronyms you are using resonate with your target audience.

What does SNS stand for? 

SNS stands for social networking service, which is essentially a fancier name for a social media platform or channel. Social networking service refers to platforms like TikTok, Instagram, YouTube and more. 

How does slang make it into the dictionary? 

Social media slang makes its way into the dictionary the same way any other word does. Once a word starts gaining traction, researchers look into how often this word is being used and where it’s being used to determine whether it deserves a formal definition. 

Slang used to take longer to get into the dictionary, but with the change in pace of the internet and social media, it’s become faster (and easier) than ever before to define these terms for users who are looking to learn what they mean.

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