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How to Choose a Social Media Software Solution

John Beaton
July 9, 2021
Lasted Updated On

Choosing new social media software is challenging. As the medium grows, so too do the number of tools that are available to marketers, and deciding on one is cause for analysis paralysis. Where do marketers even begin to search? Fortunately, you already have all of the information you need to make a decision at your disposal.

Consider the needs of your business.

The first step when choosing social media software is to think about how you conduct business on social media, your reporting requirements, and the budget that you’re working with. Do you need software simply for scheduling posts, or do you need detailed social media insights and ROI measurement? Do you only use social media for brand awareness, or are you looking to integrate shoppable posts into your channels and develop a deeper e-commerce strategy?

Some tools limit the number of users who are able to access the software, which may work well for your business depending on its size. It may also pose a challenge if you’re elevating your content marketing strategy and looking to grow the size of your team. You should also consider the ease of bringing new employees into the platform—is it easy to train people on, and does it have good customer support? Something else to consider is the non-marketers on your team. They may not speak the same language as you do, and it is important that you find a tool that is accessible to them and has the right collaboration features to keep up with the agility of your business.

Your business is evolving, and so should your social media toolkit.

The social media landscape is evolving rapidly, and you should look for social media software tools that are able to keep up with the industry and the changing needs of your business. If Instagram adds a new feature that all of your competitors are using, it’s only natural that you would want to incorporate that feature into your channel strategy as soon as possible. Your agility in the social media marketing field is highly dependent on the tools at your disposal. Some tools specialize in certain areas, and some software providers faster at adopting new technologies than others.

Social channels are always adding new features, which are new opportunities for your business to expand its content strategy, reach customers in new and exciting ways, and further understand social media ROI. Gauging the speed in which you plan on adopting new features is an important step to find a social media software solution that matches your needs.

Understand your target audience.

The social media software tools that you use are instrumental to reach and understand your target audience, which is why it’s essential that you understand who your audience is and where they can be found. Marketing to generations is one aspect. If your audience is primarily Millennials, a tool with robust Instagram features makes the most sense, while if your audience is primarily Gen Z, you should make sure that the tool you’re selecting has a TikTok solution.

The industry you do business in will also determine which tool works best. If you want to make your products on TikTok shoppable, a TikTok link in bio solution is a must. If your industry is highly reliant on photography, a visual marketing tool with predictive AI will help you to determine what will perform best for your audience. There are many innovative features at your disposal, and deciding on social media software comes down to who you’re trying to market to.

You aren’t in this alone—your peers know what’s up.

No one knows the ins and outs of each tool more than other social marketers. Many of your peers are using user review websites such as G2 to discuss the ins and outs of social media software. As you can see with Dash Hudson, G2 is a central hub for marketers to give their honest opinions on their experiences working with social media software tools. The feedback is given in marketers’ own words, and the website is structured in such a way that you can see the pros and cons of each product.

G2 makes it even easier to pick out industry-leading software by recognizing them with awards that you are able to see on their G2 profiles and hosted on their websites.

social media software review

User review websites are a great way to become acquainted with software tools—of course, there is no better way to get acquainted with social media software tools than by trying them hands-on.

You can always start with a demo.

Eventually you will have to decide on a tool, but you don’t need to rush. Companies such as Dash Hudson offer full demos of their social media software tools. There is no better way to find out if a solution works best for you than by trying it out yourself. The benefit of reaching this stage in your selection is that the tools in question have teams in place who are happy to guide you along your journey and answer your questions as they come—and when it’s time for you to make a decision, they will be there to assist.

To learn more, why don’t you hear from the amazing brands that have chosen Dash Hudson?

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