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Discovering 2024's Top 10 Instagram Brands

Loreal Dancause
March 28, 2024
Last Updated On

In the ever-evolving world of social media marketing, Instagram stands out as a vibrant platform where brands can flourish, engage with audiences and leave a lasting impression. Within this digital landscape, certain brands have perfected their use of Instagram, solidifying their positions as trendsetters and influencers within their respective industries. Exploring these top brands not only inspires but also gives valuable insight and a learning experience for social media managers and their teams through the identification of emerging trends and understanding of engagement strategies.

The Top-Performing Brands on Instagram

While social marketers strive to navigate this ever-evolving landscape, exploring the tactics employed by top-performing brands can be a great source of insight and inspiration. From fashion brands to tech innovators, each brand's unique approach presents lessons that can benefit marketers across industries, enhancing their own Instagram presence and engagement strategies. Here are some of the top-performing brands on Instagram based on engagement rate.

1. @onlymurdershulu

Only Murders in the Building is an original Hulu series. Their Instagram offers an immersive experience into the world of the show. Through their account, they showcase behind-the-scenes glimpses, promotional content and compelling images that engage fans and new potential viewers. Only Murders in the Building’s Instagram also engages its fans through interactive stories such as polls and quizzes to foster engagement. 

  • Average Engagement Rate: 6.2%
Only murders hulu on Instagram
Image credit: @onlymurdershulu

2. @betchesbrides

Betches Bridesis a subsidiary of the popular media company Betches, which offers a unique take on wedding-related content on Instagram. Their Instagram puts focus on humour, sass and modern perspectives, offering an alternative to traditional wedding media. Their feed features a mix of relatable memes, witty captions and stunning wedding inspiration, catering to brides-to-be who are looking for entertainment as well as advice for their special day.

  • Average Engagement Rate: 5.4%
Betches brides on instagram
Image credit: @betchesbrides

3. @espncfb

ESPN College Football’s Instagram serves as a hub for all things related to college football. Through a combination of captivating pictures, engaging videos and informative captions, the account provides fans with a rich multimedia experience. It covers a variety of content including game highlights, player features, behind-the-scenes moments and expert analysis.

  • Average Engagement Rate: 4.1%
espncfb instagram
Image credit: @espncfb

4. @koenigsegg 

Koenigess’s Instagram offers a tantalizing glimpse into the world of hypercar engineering and design. They post a blend of high-quality images and videos, highlighting their cut-edge automotive creations. From sleek exterior shots to detailed close-ups of engine components, Koenigsegg's feed exudes luxury, innovation and performance.

  • Average Engagement Rate: 3.9%
koenigsegg instagram
Image credit: @koenigsegg

5. @himyfonhulu

This is another Instagram Account original Hulu series called “How I Met Your Father”.  Their Instagram immerses viewers into the world of the show through behind-the-scenes content and engaging visuals like snippets of memorable scenes and sneak peeks of new episodes. By showcasing sneak peeks, they are building anticipation towards the series.

  • Average Engagement Rate: 3.8%
how i met your father on instagram
Image credit: @himyfonhulu

6. @wingstop

Wingstop’s Instagram serves as a flavourful destination for the popular chicken wing restaurant chain. They incorporate a mix of enticing food pictures, fun captions and interactive content. By doing so, they showcase pictures of their mouthwatering chicken flavours and dipping sauces. Wingstop fosters a sense of community and engagement by posting user–generated content and memes to capture their audience’s attention.

  • Average Engagement Rate: 3.7%
wingstop on instagram
Image credit: @wingstop

7. @bratz

Bratz’s Instagram offers a colourful and nostalgic journey into the world of the iconic fashion dolls. Their Instagram showcases a mix of vibrant visuals, stylish edits while highlighting the unique personalities and diverse styles of the different Bratz doll characters. Their feed fosters a sense of nostalgia for fans of all ages with the latest doll releases, to throwback Bratz doll images. 

  • Average Engagement Rate: 3.6%
bratz on instagram
Image credit: @bratz

8. @nytkids

New York Times has created an Instagram account for kids as an educational resource for kids and families alike. Through a mix of engaging visuals, interactive features and informative content, the account provides a platform for young users to learn about the world around them. Their feed consists of many colourful illustrations, fun facts and interactive quizzes. They put emphasis on providing educational content for their young viewers in a digestible and visual format they can understand and capture their attention.

  • Average Engagement Rate: 3.3%
NYT kids on instagram
Image credit: @nytkids

9. @lacrossenetwork

Lacrosse Network’s Instagram is a vibrant hub for lacrosse enthusiasts, offering a diverse range of content related to the sport. Their content ranges from action shots and player highlights, to instructional videos. Through posting engaging visuals and informative catchy captions, Lacrosse Network celebrates the sport and nurtures a sense of community among fans of the sport.

  • Average Engagement Rate: 3.2%
lacrosse network on instagram
Image credit: @lacrossesnetwork

10. @theoffice

The Instagram account for “The Office” offers the television series’ fans a nostalgic journey through the show. Their feed consists of a mixture of iconic quotes, memorable humorous scenes, as well as behind-the-scenes and never seen before content. This is all captured through the use of pictures, collages and Reels. Their account ensures to capture the humor and charm of the show that is known as a cultural phenomenon. "The Office" Instagram account ensures to keeps fans engaged and entertained, even years after the show's conclusion.

  • Average Engagement Rate: 3.1%
the office on instagram
Image credit: @theoffice

The Most Followed Instagram Brands

Certain brands have achieved remarkable success on Instagram by gathering a loyal following and setting the standard for innovative content and engagement strategies. These ten most followed Instagram brands have mastered the art of captivating their audience’s attention and fostering a community on the platform.

1. @instagram 

With 670M followers, Instagram uses this account to offer a glimpse into the diverse and creative content shared by its users around the world. From stunning photography to captivating videos, its feed showcases the platform's versatility and the talents of its community members. Additionally, Instagram's account highlights new features, initiatives and partnerships, providing followers with insights into the company's latest developments and endeavors.

Instagrams instagram
Image credit: @instagram

2. @nike

Nike’s Instagram represents the global athletic apparel and footwear brand with 305M followers. Being one of the most followed brands on Instagram, Nike showcases their products, athletes as well as inspirational content. They highlight this through pictures, videos and empowering messaging captivating their audience’s attention time and time again.

nikes instagram
Image credit: @nike

3. @natgeo

National Geographic’s Instagram account serves as a captivating window into various wonders of the world for its 284M followers. Their feed showcases incredible photography and videography, as well as storytelling and educational content celebrating the beauty of nature, the diversity of cultures and the importance of conservation.

National geographics instagram
Image credit: @natgeo

4. @realmadrid

Real Madrid’s Instagram offers an immersive experience into one of the most iconic football clubs globally. With 153M followers, their Instagram is a place where fans can discover the latest news, watch match highlights, learn player insights and check out behind-the-scenes clips. Real Madrid assures to capture passion, excitement and the legacy of the club through their Instagram.

real madrids instagram
Image credit: @realmadrid

5. @fcbarcelona 

FC Barcelona provides their 125M followers with a peek into the world of another one of the most renowned football clubs in the world. Through Instagram they share player stats, behind-the-scenes moments, highlights and news revolving around their brand. Their feed is primarily focused on the colours of their branding capturing the passion and excitement of the club.

Fcbarcelonas instagram
Image credit: @fcbarcelona

6. @championsleague

The UEFA Champions League opens up a captivating gateway to one of the world’s most respected football tournaments. Their account gives their 113M followers an engaging experience with highlights from games, exclusive interviews with players and coaches and exclusive behind-the-scenes footage. Their use of captivating action shots, as well as Reels grasps their audience’s attention, bringing fans closer to the action than ever.

Champions league instagram
Image credit: @championsleague

7. @nasa 

NASA gives its 97.9M followers a journey through the wonders of space exploration and scientific discovery. Their high-quality breathtaking images, as well as ground-breaking discoveries, captivate their followers' attention and engagement. Their feed is primarily mesmerizing pictures of the universe and various planets and galaxies with informative educational content in the captions for users to learn from.

nasas instagram
Image credit: @nasa

8. @victoriassecret

Victoria’s Secret provides its 76.2M followers a glimpse into the world of fashion and lingerie. Victoria’s Secret takes advantage of its Instagram to showcase new launches, runway fashion shows and behind-the-scenes moments. They find ways to capture their audience’s attention whether it be through glamorous photoshoots, engaging videos or influencer collaborations. Their feed exerts fun with the pops of colour in their feed, confidence and sensuality.

victorias secret instagram
Image credit: @victoriassecret

9. @nba

The NBA’s Instagram account gives basketball fans and its 86.7M followers an immersive experience into the National Basketball Association’s world. Their Instagram hosts diverse content from, game highlights, player features, interactive fan engagement and behind-the-scenes footage. This account serves as a digital hub for all things NBA and they provide this through captivating images, edits, videos and the use of hook captions.

nba instagram
Image credit: @nba

10. @marvel

Marvel’s Instagram gives fans an exhilarating journey into the world of superheroes. Their Instagram serves as a hub to its 66.9M followers for all things Marvel from movie trailers to comic book art and fan artwork to behind-the-scenes content to Marvel films. Their feed consists of vibrant colours and images, as well as videos. Their Instagram ignites excitement and nostalgia amongst Marvel fans of all ages.

marvel instagram
Image credit: @marvel

Build Your Instagram Strategy to New Heights With Dash Hudson

Brands can utilize Dash Hudson to enhance their Instagram strategy through a variety of features designed to optimize content, engagement and performance tracking. 

  • Instagram Insights feature provides brands with in-depth analytics to track their performance metrics, including engagement rates, follower growth and content reach. By analyzing these insights, brands can gain a deeper understanding of their audience’s preferences.
  • Vision uses AI technology to analyze and predict the performance of visual content. By assessing factors such as color scheme, composition and subject matter, Vision helps brands identify which images are most likely to resonate with their target audience.
  • LikeShop feature enables brands to monetize their Instagram content by turning it into a seamless shopping experience. By linking product tags directly to an e-commerce store, brands can drive sales and conversions directly from their Instagram posts.
  • Campaign Reporting allows brands to track the performance of their Instagram reports in real time. With this feature, brands can track key metrics like click-through rates, conversion rates and ROI, enabling them to assess the effectiveness of their marketing efforts.

All of these features and more allow Dash Hudson users to make data-driven decisions to optimize future content and campaigns for Instagram and beyond.

FAQs

What is a good engagement rate on Instagram?

A good engagement rate will depend on your team's social goals, but a strong engagement rate on Instagram is between 1% and 3%. 

What clothing brand has the most followers on Instagram?

With 306 million followers, Nike is the most followed clothing brand on Instagram. 

What brands use Instagram?

Over 200 million brands use Instagram. It has become the ideal platform for promoting products and showing current and potential customers behind the scenes and sneak peeks. An active Instagram account is crucial for any brand's marketing strategy.

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