The Best and Biggest Music Accounts to Follow on Instagram

Hélène Heath
April 11, 2018
Last Updated On
August 22, 2022

Instagram is a bottomless well of inspiration thanks to endless categories ran by MVPs. The infinite array of beautiful feeds can be overwhelming, but you can rest assured because, in our aptly named Who to Follow on Instagram series, we identify the top Instagram accounts in various categories so that you don't have to spend any time doing it yourself.

In today's instalment, we're feeling the good vibes with the biggest Instagram music accounts that deliver perfect harmonies.

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For those of you whose livelihood does not depend on your Instagram savvy, it can be a real counter-productive wormhole. The struggle is indeed real, but it doesn't have to be that way. I'm here to save you some precious time with our Who to Follow on Instagram series.

Scrolling Insta is a literal explosion of the senses. Models? Check! Dreamy blooms? Check. Home decor? Check and check! Fashun? You got it! Heck, we even have athleisure, beauty trends, and babies. Today we're grooving through our Instagram deep dive as we went on the hunt for the coolest Instas in the music biz—which, it should be noted, are not necessarily the most followed Instagram accounts. We've got the beat, trust.

Just like every other sector, social media is revolutionizing the music industry in so many ways. From artist discovery to prompting self-starters, all the way to behavioral shifts like how people listen to their favorite tunes, the business has undergone a pretty major transformation in recent years. Digital channels shook the game. Just think about how Justin Bieber was discovered...

The internet wasn't kind to the music industry at first, with illegal streaming and all manners of piracy hurting artists, and ultimately the big labels they belonged with. That said, platforms like Instagram and YouTube that cultivate creativity, foster artistry, and enable like-minded communities to congregate became the perfect linchpin to anchor the sector's forced pivot.

The music biz is now rocking out to a sweet melody on the 'Gram, and some of the best music Instagram feeds in the sector is enabling the circulation of talent like never before. An IG account can help propel careers, whether a musician is using their voice or being promoted by a business.

To that effect, we put together a list of the best music Instagram accounts to follow to keep up with the latest and greatest sounds.

Top Music Accounts on Instagram

@applemusic

Created to support artists with tools to create, release and measure music performance.

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@mddnco

Created by artists for artists to connect, share knowledge, and promote positive growth.

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@spotify

A global digital streaming service to listen to your favorite artist, bands, or podcasts.

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@billboard

An American magazine covering music charts, news, videos, and style related to the music industry.

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@warnerrecords

Formerly known as Warner Brothers Records, This is the global Instagram account for the record label of iconic, culture-shaping music and entertainment.

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@interscope

An American record label, home to some of the top music artists.

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@sonymusic

The global Instagram home for Sony artists promoted music.

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@epicrecords

An American record label, a subsidiary of Sony, promotes new music and live performances on Instagram.

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@vevo

World's leading video network, connecting a global audience to high quality music content.

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@mtvuk

British MTV's official Instagram account. Sharing lifestyle, videos, and behind-the-scenes content from your favorite bands, artists, and entertainers.

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@virginrecords

Over the years, this global music label helped redefine music culture and sign some of the biggest music artists.

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@tidal

A global subscription-based streaming service for music and podcasts.

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