Instagram is a bottomless well of inspiration thanks to endless categories ran by MVPs. The infinite array of beautiful feeds can be overwhelming, but you can rest assured because in our aptly named Who to Follow on Instagram series, we identify the top Instagram accounts in various categories so that you don't have to spend any time doing it yourself.
In today's installment, we're feeling the good vibes with Instagram music industry accounts that deliver perfect harmonies.
We've all been sucked in by the Instagram vortex. But when it's part of your job description, like yours truly, the daily hours spent scrolling through the photo-sharing app are completely justified. At least that's what I like to tell myself 🤔.
For those of you whose livelihood does not depend on your Instagram savvy, it can be a real counter-productive wormhole. The struggle is indeed real, but it doesn't have to be that way. I'm here to save you some precious time with our Who to Follow on Instagram series.
Scrolling Insta is a literal explosion of the senses. Models? Check! Dreamy blooms? Check. Home decor? Check and check! Fashun? You got it! Heck, we even have athleisure, beauty, and babies. Today we're grooving through our Instagram deep dive as we went on the hunt for the coolest Instas in the music biz—which, it should be noted, are not necessarily the most followed Instagram accounts. We've got the beat, trust.
Just like every other sector, social media is revolutionizing the music industry in so many ways. From artist discovery to prompting self-starters, all the way to behavioral shifts like the way people listen to their favorite tunes, the business has gone through a pretty major transformation in recent years. Digital channels shook the game. Just think about how Justin Bieber was discovered...
The internet wasn't kind to the music industry at first, with illegal streaming and all manners of piracy hurting artists, and ultimately the big labels they belonged with. That said, platforms like Instagram and YouTube that cultivate creativity, foster artistry, and enable like-minded communities to congregate became the perfect linchpin to anchor the sector's forced pivot.
The music biz is now rocking out to a sweet melody on the 'Gram, and some of the best instagram feeds in the sector are enabling the circulation of talent like never before. An IG account can help propel careers, whether a musician is using their own voice or being promoted by a business.
To that effect, we put together a list of the coolest music Instagram accounts to follow to keep up with the latest and greatest sounds.