If you’re a brand looking to expand your reach on social media, Twitter is a natural platform for brands to add to their social repertoire — and for brands, this means harnessing the power of Twitter for business.
Twitter for business is the best choice for brands who want to advertise, use the Twitter Pixel to track website traffic, and ultimately harness more professional solutions than are used by typical Twitter users.
In this article, we discuss:
To get the most out of your Twitter for business strategy, there are a few tips to use to maximize your efforts.
Getting started with Twitter for business is fairly straightforward compared to some other accounts that require you to define your account as ‘personal’ or ‘business’. To create an account for your business:
Once your account has been created, optimize your brand’s profile. Be sure to:
Creating a Twitter Ads account really sets your brand apart — this account type is also needed to run Promoted Ad campaigns. To set up a Twitter ads account:
If you’re a US-based brand looking to add social commerce to your Twitter strategy, brands can also opt to incorporate Twitter shopping into their account. In order to use Twitter shopping, brands must:
Twitter is important for business — users on Twitter have a ‘discovery mindset’, and are generally seeking out new things. Twitter opens opportunities to expand their reach with features like Twitter Communities, and ultimately, is a great opportunity to engage in conversations with your community while sharing entertaining content.
Twitter is also useful to increase sales and conversions — there are 41.5 million monetizable users on Twitter in the United States, and it’s the 6th most popular social media platform in the United States. And, according to Twitter themselves, 76% of polled Twitter users reported a conversation on the platform led them to make a purchase.
There are many other benefits for brands that know how to market on Twitter — free promotion, paid campaigns, the opportunity to experiment with different tones in a fairly low-stakes way, expand reach, and increase engagement by sparking conversations.
If you’re a brand on Twitter, there are a few steps you can take for your organic and paid content that will ultimately contribute to your success.
Here are some tips and steps to take for your business on Twitter:
Although it’s important to stay true to your brand’s voice and identity, it’s important to know what your competitors are doing on social media. Competitive analysis lets you identify tactics that work well, identify competitive benchmarks, gaps in your own content, and even what users say about your competitors with social listening for Twitter. This is essential to gauge where your own brand falls among competitors and hone your Twitter strategy.
Twitter itself has some tips they recommend incorporating into your content to increase your engagement, and increase your chances of being recommended to others through the Twitter algorithm.
Twitter’s tips include:
Describe benefits of Quick Promote, Follower, and Reach campaigns. Discuss how Twitter recommends Quick Promote, Follower, and Reach as the best campaigns for new advertisers.
If you’re a brand on Twitter, be sure to make use of paid content to drive conversions and maximize reach. There are a few different types of paid promotions brands can use — these are:
Twitter is a fast-paced platform for news — this makes it valuable for brands to collect information and news as well as their users, too. Twitter recommends brands follow their key customers (think brand ambassadors), stakeholders like suppliers, partners, and investors, brand partners, thought leaders, news outlets, and relevant lists and Twitter Communities. For example, Twitter lists exist for Skincare brands, Makeup brands, Hair care brands, and more — brands might choose to follow lists or Twitter Communities related to industry news or other relevant categories.
You’ll only know how successful your efforts are on social media if you set goals, monitor your analytics, and measure how your efforts are impacting the data.
Twitter recommends specific measurements to determine success of different goals — these are:
In addition to these, you could also monitor:
Generally speaking, 9AM, 10AM to 12PM are peak posting times on Twitter. However, this won’t be the same for every brand — you might notice tweets shared during this time receive less engagement than tweets shared in the evening or late afternoon.
Use social media analytics to determine when your audience is most active, and share tweets during that time frame. You can also experiment with posting at different times, and referencing your data to determine which time slots received the most engagement, clicks, or whatever other metric you’re most focused on.
Dash Hudson can take your Twitter strategy to new heights. Twitter Insights lets brands set goals and track their progress in one streamlined platform, so you can gauge your success at every step of your Twitter strategy. Enhanced reports let you know which tweets drive traffic to your site, drive conversions, and more.
Vision is there for your visual assets, using AI-powered insights that predict which content from your visual library will perform best on Twitter.
Yes, you can create a Twitter account for your business — brands should create a Twitter account using a phone number or email that’s easily accessible for everyone on the team that will need it (for example, it’s best to avoid using a personal cell phone number for sign-up). Once you’ve created an account, select a ‘Business’ account type. From there, to start running paid promotions, brands should set up a Twitter ads account and give access to their Twitter profile.
Yes, Twitter works for business. While there’s no one-fits-all strategy for brands, cross-channel social media campaigns are more effective in terms of engagement than single-channel promotion, and Twitter is a natural platform for many businesses.
Twitter is a great way to increase reach, share website content, and reach your audience visually with images and text, and paid promotions. Twitter is also news-centric, making it a great place for brands to stay on top of industry trends, updates, and general buzz.
Twitter is good for business as it allows you to reach your audience in a variety of ways. Brands can share images, video, text, and even integrate shopping to offer users a seamless shopping experience from platform to purchase.