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What Is Twitter Blue or X Premium?

Chloe Anderson
September 15, 2023
Last Updated On
what is x premium formerly twitter blue blog header

Twitter Blue is a premium subscription service that offers exclusive features and perks to enhance your Twitter experience. But what is it exactly and how does it relate to X Premium? 

This article explains: 

  • What is Twitter Blue and X Premium?
  • How Twitter Blue became X Premium. 
  • X Premium benefits for your brand and social strategy.

What Is Twitter Blue and X Premium? 

Twitter Blue launched in June 2021 as an opt-in, paid subscription, which added a blue checkmark to your account. It also gave users early access to select features like edit and undo posts, bookmark folders, reader mode and more. The blue checkmark differs from Twitter's verification badge to validate public figures and organizations. Twitter Blue was a way to show that you were a loyal and engaged Twitter user who supported the platform.

However, in April 2023, Twitter announced that it had merged with X Corp., a new company founded by Elon Musk, who had purchased Twitter for $44 billion in 2022. X Corp. aimed to create X, an ‘everything app’ that would integrate various services and functions into one platform, similar to China’s WeChat. As part of the merger, Twitter Blue rebranded as X Premium and a gold checkmark for verified accounts replaced the blue checkmark, while X Premium subscribers have access to the blue checkmark. X Premium subscribers can access the same features as Twitter Blue but also receive some new ones, like longer posts, media studio, profile themes and more.

How To Get X Premium 

Users must subscribe to the service through the Twitter app or website to get Twitter Blue, now called X Premium. You can choose between a monthly or a yearly plan, depending on your preference and budget. The pricing varies by country, starting at $8/month or $84/year in available countries.

Once you subscribe, you will get access to all the features and perks of X Premium immediately, except for the gold checkmark if you are an organization using Twitter for business. The gold checkmark will appear on eligible profiles after a review to ensure they meet all the criteria for verification.  

What Does X Premium Include? 

X Premium includes several features and perks that improve your experience and help you personalize your X app. These are some of the main features:

Edit And Undo Posts 

This feature lets you edit your published posts within one hour. You can correct typos, add tags, reorder media or revise your message before it goes live. You can also preview what your post will look like before you publish it. This feature currently only applies to original posts and quotes.

Limit Ads 

This feature reduces the ads you see in the For You and Following timelines by approximately 50%. As you scroll, you will see approximately twice as many organic or non-promoted posts placed between promoted posts or ads. This feature does not apply to other types of promoted content on X, like ads on profiles, post replies, events in Explore, promoted trends and promoted accounts to follow.

Boost Other X Accounts 

This feature slightly boosts the ranking of posts you interact with in conversations and search. Additionally, your replies will receive a boost that ranks them closer to the top. Subscribers will also appear in the Verified tab within other users’ notifications tab, highlighting replies, mentions and engagement from X Premium subscribers.

Bookmark Folders

This feature lets you organize your saved tweets by creating folders for different topics or categories. This way, you can easily find and access the content you want when needed.  

Text Formatting Options 

This feature gives you more options to format your text when composing posts. To emphasize or decorate your message, you can use bold, italic, underline, strikethrough, superscript, subscript or monospace fonts.

Highlight Specific Posts On Your Profile 

This feature allows you to pin up to three posts on your profile that you want to showcase to your followers or visitors. This feature can highlight your best content, promote your latest products or services, share important announcements or express your personality.

Custom Apps And Navigation 

This feature lets you customize your X app by choosing from different app icons and color themes for your home screen. You can also rearrange the tabs at the bottom of the app according to your preferences and needs.

Create Communities 

This feature enables you to create and join communities on X with users who share common interests, passions or identities. You can use communities to build brand growth, connect with like-minded people, discover new content, participate in discussions and build relationships.

Media Studio 

This feature provides tools to create and manage your media content on X. You can use Media Studio to upload, edit and publish, photos, videos, GIFs and audio clips. You can also access your media content's analytics, monetization and distribution options.

Profile Themes 

This feature allows you to change the look and feel of your profile by selecting from various themes that suit your style and mood. You can also create custom themes by choosing colors, fonts and backgrounds.

Reader Access

This feature grants you access to premium articles from selected publishers on X without paying or subscribing to them. You can use reader access to read high-quality journalism and stay informed on topics that matter to you.

Top Articles

This feature curates a list of X's most popular and relevant articles based on your interests and preferences. You can use top articles to discover new sources of information, learn new things and stay updated on current events.

Upload Longer Videos 

This feature allows you to upload videos up to 10 minutes long on X instead of the usual 2-minute and 20-second limit. You can use longer videos to share more details, stories or insights with your audience.

Is X Premium Right For You? 

X Premium is a service that offers many benefits for Twitter users who want to enhance and customize their experience on the platform. Here are some pros and cons of X Premium to help you decide if it is right for you:

Pros:

  • You can edit and undo your posts within an hour of publishing them, which can help you avoid mistakes and improve your message.
  • You can see fewer ads in your timelines, making browsing more enjoyable and less distracting.
  • You can boost your visibility and engagement on X by interacting with other subscribers and getting prioritized rankings in conversations and search.
  • You can organize your saved content using bookmark folders, which can help you quickly find and access the content you want.
  • You can format your text with different fonts and styles, which can help you express yourself better and make your posts more attractive.
  • You can highlight specific posts on your profile, which can help you showcase your best content and impress your followers or visitors.
  • You can customize your X app by choosing different app icons and color themes, which can make your app more personal and appealing.
  • You can create and join communities on X, which can help you connect with like-minded people, discover new content, participate in discussions and build relationships.
  • You can use Media Studio to create and manage your media content on X, which can help you produce high-quality content and reach more audiences.
  • You can change the look and feel of your profile by selecting from various themes or creating custom themes, which can make your profile more unique, expressive and build brand authenticity.
  • You can access premium articles from selected publishers on X without paying or subscribing to them, which can help you read high-quality journalism and stay informed on topics that matter to you.
  • You can upload longer videos on X, which can help you share more details, stories or insights with your audience.

Cons:

  • You have to pay a monthly or yearly fee to access the features and perks of X Premium, which may be a barrier for some users.
  • You may face backlash or ridicule from other users who do not support or appreciate the subscription service or the merger with X Corp., which may affect your reputation or experience on the platform.
  • You may encounter technical issues or bugs with some of the features or perks of X Premium, which may affect their functionality or performance.

Ultimately, X Premium offers additional features and customization opportunities that can enhance your brand identity — if these features complement your overall goals, X Premium might be beneficial to your strategy. 

Maximize Your Twitter Presence With Dash Hudson

If you are a brand that wants to streamline your Twitter marketing strategy and achieve your social media goals, Dash Hudson is the perfect partner for your X Premium goals to help you create, measure and optimize visual content across channels. With Dash Hudson, you can:

  • Use Twitter Insights to understand how your audience engages with your content, what drives conversions and how to optimize your strategy.
  • Use Twitter Social Listening to monitor what people say about your brand, competitors, industry and trends on Twitter and other platforms.
  • Use Social Analytics and Monitoring to measure the performance of your campaigns, content, hashtags, UGC and competitors on Twitter and other platforms.
  • Use Campaigns to plan, execute and track your Twitter campaigns quickly and efficiently.
  • Use Scheduler to schedule your posts in advance and publish them at the best times for your audience.
  • Use Community Manager to manage your interactions with followers, customers and prospects on Twitter and other platforms.

Take your Twitter presence to the next level and grow your brand awareness, engagement and revenue. Whether using X Premium or not, Dash Hudson can help you maximize your Twitter marketing efforts.

FAQs

How to get a blue check on X? 

Checkmarks work differently on X Premium. Blue checks indicate an X Premium subscription, and these accounts are not required to be active, notable organizations. However, they must have a complete profile, follow the X rules, be active on the platform and not be misleading or deceptive. 

X Verified Organizations receive a gold check. This designation is for government entities, businesses and non-profits. X Verified Organizations have access to premium support, defense against account impersonation and more. 

How much is Twitter Blue or X Premium? 

Twitter Blue, now X Premium, is a paid subscription service that offers exclusive features and perks to enhance your experience. The pricing varies by country, starting at $8/month or $84/year in available countries. But is X Premium worth it? The answer to this question depends on your individual needs and preferences. If you are an avid platform user and would benefit from the exclusive features and perks the service offers, consider upgrading to X Premium (formerly known as Twitter Blue). 

Is Twitter Blue gone? 

No, Twitter Blue is not gone. It is still available as a premium subscription service that offers exclusive features and perks to enhance your Twitter experience. However,  Twitter Blue has rebranded as X Premium after the merger with X Corp., a new company founded by Elon Musk. X Premium subscribers still have access to the same features as before but also get some new ones. Additionally, the blue checkmark given to Twitter Blue subscribers is now a gold checkmark for verified organizations and blue for paid subscriptions.

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