Twitter Blue is a premium subscription service that offers exclusive features and perks to enhance your Twitter experience. But what is it exactly and how does it relate to X Premium?
This article explains:
Twitter Blue launched in June 2021 as an opt-in, paid subscription, which added a blue checkmark to your account. It also gave users early access to select features like edit and undo posts, bookmark folders, reader mode and more. The blue checkmark differs from Twitter's verification badge to validate public figures and organizations. Twitter Blue was a way to show that you were a loyal and engaged Twitter user who supported the platform.
However, in April 2023, Twitter announced that it had merged with X Corp., a new company founded by Elon Musk, who had purchased Twitter for $44 billion in 2022. X Corp. aimed to create X, an ‘everything app’ that would integrate various services and functions into one platform, similar to China’s WeChat. As part of the merger, Twitter Blue rebranded as X Premium and a gold checkmark for verified accounts replaced the blue checkmark, while X Premium subscribers have access to the blue checkmark. X Premium subscribers can access the same features as Twitter Blue but also receive some new ones, like longer posts, media studio, profile themes and more.
Users must subscribe to the service through the Twitter app or website to get Twitter Blue, now called X Premium. You can choose between a monthly or a yearly plan, depending on your preference and budget. The pricing varies by country, starting at $8/month or $84/year in available countries.
Once you subscribe, you will get access to all the features and perks of X Premium immediately, except for the gold checkmark if you are an organization using Twitter for business. The gold checkmark will appear on eligible profiles after a review to ensure they meet all the criteria for verification.
X Premium includes several features and perks that improve your experience and help you personalize your X app. These are some of the main features:
This feature lets you edit your published posts within one hour. You can correct typos, add tags, reorder media or revise your message before it goes live. You can also preview what your post will look like before you publish it. This feature currently only applies to original posts and quotes.
This feature reduces the ads you see in the For You and Following timelines by approximately 50%. As you scroll, you will see approximately twice as many organic or non-promoted posts placed between promoted posts or ads. This feature does not apply to other types of promoted content on X, like ads on profiles, post replies, events in Explore, promoted trends and promoted accounts to follow.
This feature slightly boosts the ranking of posts you interact with in conversations and search. Additionally, your replies will receive a boost that ranks them closer to the top. Subscribers will also appear in the Verified tab within other users’ notifications tab, highlighting replies, mentions and engagement from X Premium subscribers.
This feature lets you organize your saved tweets by creating folders for different topics or categories. This way, you can easily find and access the content you want when needed.
This feature gives you more options to format your text when composing posts. To emphasize or decorate your message, you can use bold, italic, underline, strikethrough, superscript, subscript or monospace fonts.
This feature allows you to pin up to three posts on your profile that you want to showcase to your followers or visitors. This feature can highlight your best content, promote your latest products or services, share important announcements or express your personality.
This feature lets you customize your X app by choosing from different app icons and color themes for your home screen. You can also rearrange the tabs at the bottom of the app according to your preferences and needs.
This feature enables you to create and join communities on X with users who share common interests, passions or identities. You can use communities to build brand growth, connect with like-minded people, discover new content, participate in discussions and build relationships.
This feature provides tools to create and manage your media content on X. You can use Media Studio to upload, edit and publish, photos, videos, GIFs and audio clips. You can also access your media content's analytics, monetization and distribution options.
This feature allows you to change the look and feel of your profile by selecting from various themes that suit your style and mood. You can also create custom themes by choosing colors, fonts and backgrounds.
This feature grants you access to premium articles from selected publishers on X without paying or subscribing to them. You can use reader access to read high-quality journalism and stay informed on topics that matter to you.
This feature curates a list of X's most popular and relevant articles based on your interests and preferences. You can use top articles to discover new sources of information, learn new things and stay updated on current events.
This feature allows you to upload videos up to 10 minutes long on X instead of the usual 2-minute and 20-second limit. You can use longer videos to share more details, stories or insights with your audience.
X Premium is a service that offers many benefits for Twitter users who want to enhance and customize their experience on the platform. Here are some pros and cons of X Premium to help you decide if it is right for you:
Ultimately, X Premium offers additional features and customization opportunities that can enhance your brand identity — if these features complement your overall goals, X Premium might be beneficial to your strategy.
If you are a brand that wants to streamline your Twitter marketing strategy and achieve your social media goals, Dash Hudson is the perfect partner for your X Premium goals to help you create, measure and optimize visual content across channels. With Dash Hudson, you can:
Checkmarks work differently on X Premium. Blue checks indicate an X Premium subscription, and these accounts are not required to be active, notable organizations. However, they must have a complete profile, follow the X rules, be active on the platform and not be misleading or deceptive.
X Verified Organizations receive a gold check. This designation is for government entities, businesses and non-profits. X Verified Organizations have access to premium support, defense against account impersonation and more.
Twitter Blue, now X Premium, is a paid subscription service that offers exclusive features and perks to enhance your experience. The pricing varies by country, starting at $8/month or $84/year in available countries. But is X Premium worth it? The answer to this question depends on your individual needs and preferences. If you are an avid platform user and would benefit from the exclusive features and perks the service offers, consider upgrading to X Premium (formerly known as Twitter Blue).
No, Twitter Blue is not gone. It is still available as a premium subscription service that offers exclusive features and perks to enhance your Twitter experience. However, Twitter Blue has rebranded as X Premium after the merger with X Corp., a new company founded by Elon Musk. X Premium subscribers still have access to the same features as before but also get some new ones. Additionally, the blue checkmark given to Twitter Blue subscribers is now a gold checkmark for verified organizations and blue for paid subscriptions.