Case Study | CPG Industry
Growing Up Goody: A Heritage Hair Brand’s Visionary Social Strategy
Learn how hair accessories brand Goody is using data-backed insights to grow its audience on Instagram, while staying true to its brand identity.
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Learn how hair accessories brand Goody is using data-backed insights to grow its audience on Instagram, while staying true to its brand identity.
Read the Case Study
Learn About:
- How Goody leverages AI technology to understand which content resonates with its audience.
- The brand’s data-backed strategy that propels its growth on social.
- How Goody uses Boards to measure how each of its unique content pillars are performing with its audience, and to inform the brand’s content strategy.
Dash Hudson Products Used
Boards
Instagram Insights
Vision
Use Cases
Social Engagement and Scheduling | Creative Intelligence | Reporting, Insights, and Trends
Results
+831%
Audience Growth in 1 year with Dash Hudson
+1,478%
Audience Growth in 2 years with Dash Hudson
A True Oldie But Goodie
While Goody has mastered how to capture our attention in drugstore aisles across the country, the brand needed to command a similar presence in today’s digital era. The brand’s strategy aims to stay in the hearts and hair of consumers, making Instagram the perfect avenue to drive top of mind awareness and brand growth. The social team at Goody turned to Dash Hudson to hone the brand’s approach to Instagram.
"Dash Hudson really helps Goody to create a visual brand story. I live in the platform!"
Nicole Krinsky,
Former Social Media Manager at Goody
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