Meet Kris Lang

In June, we spoke with Kristen Lang, a TikTok Content Creator from AG1 to discuss why they love working in social, how they stay on top of trends and more. ‍

Tell us a little about yourself:

After years of wanting to break into the social media world, I finally decided to make a move in 2022. I’d interviewed for a few social media jobs, and after hearing “we went with someone who has more experience” one too many times, I decided to build my personal brand through TikTok. After growing my own audience, I landed my current position at AG. I helped launch the @drinkAG1 TikTok, and 28k followers later; we are still having a blast telling the AG story!

What do you love about working in social?

I love the endless opportunity that comes with social media, especially with short-form video content.

How do you stay on top of social trends?

I’m not going to sugarcoat this — I’m chronically online. Trends come and go so fast these days; you have to be!

"I love the endless opportunity that comes with social media, especially with short-form video content."

Kris Lang

TikTok Content Creator at AG1

What social campaign are you most proud of from your time with Athletic Greens?

We launched a series this year where we interview strangers on the streets of NYC about their health. It’s as funny as it is rewarding. Plus, it’s so cool to meet people who already drink and love AG1 in person!

screenshot from ag1 tiktok with quote — Image credit: @drinkag1

Top tips on how to be a successful social media manager?

Don’t get too caught up in the numbers. Building an engaged audience doesn’t always look like millions of views. Focus on putting out thoughtful content that brings value to your audience.
Social media is an industry where a lot of people do what everyone else is doing. Remember to think outside of the box — it will pay off.
Be a storyteller! Viral posts are exhilarating, but it’s consistent storytelling that will have your audience longing for more.

What future social trend or feature excites you most?

I dream of a feature on TikTok that saves your video without the watermark. I know they rolled this feature out a while ago, and I had it temporarily. If you’re a social media manager, you KNOW this is crucial.