Meet Vanessa Wesnak

We spoke to AllSaints' social media manager, Vanessa Wesnak about why she loves working in social media, how she stays on top of social media trends and more.

Tell us a little about yourself:

I started my social media career as an intern at a social media agency; mostly writing copy for various brands’ Facebook and Twitter accounts (it was still Twitter back then). From there, I landed a dream entry-level role working for a major fashion/retail brand on their social media team and 11 years later, I’ve been in this industry ever since — working in social media for different fashion/retail brands across the US and now, in the UK at AllSaints. 

What do you love about working in social?

The ever-evolving nature of social media keeps me motivated and I’m definitely never bored. I like to think I am a creative at heart, so to be able to work in a role that creates so much content is fulfilling in that sense — but I’m also analytically-minded, so the reporting and performance tracking works for me too.

How do you stay on top of social trends? 

A combination of teamwork, newsletters and good old-fashioned scrolling.

How do you source ideas for each channel, and how do you prioritize trends? 

Each channel has its own strategy; the ideas around new ways to message or new campaigns first come from understanding the objective. I have big creative brainstorms with my team before every season where we look at everything from our own organic performance to understand what our audience already loves, to on-brand social media trends that we could potentially tap.

exterior of allsaints store tiktok screenshot
Image credit: @officialallsaints

Vanessa Wesnak

Senior Social Media Manager at AllSaints

What social campaign are you most proud of from your time with AllSaints? 

I loved our campaign with artist Thomas Lélu. We worked together on the Instagram creative which eventually led to a physical product (a tote bag). It was the perfect example of a partnership that fit our brand DNA, boosted awareness and engaged our audience. It was also our first ever Instagram creator collaboration as a brand!

written quote from thomas lelu
Image credit: @allsaints and @thomaslelu

Top tips on how to be a successful social media manager? 

  • Delegate: You can’t do everything (even though I know most are asked to do so!)
  • Manage up: Take your leadership team on the journey with you (and be patient — sometimes there is a learning curve). Make sure they are on board and understand your strategies. 
  • Be your own best analyst: Know your numbers inside out
  • Find inspiration: Look outside of your direct competitors and industry for inspiration and trends.

What are your thoughts on the future of AI in social media? 

Hesitant ones 😉

What is your favorite Dash Hudson feature? 

I consider the Boards feature another member of my team, to be honest!

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