Meet Vanessa Wesnak

Tell us a little about yourself:

I started my social media career as an intern at a social media agency; mostly writing copy for various brands’ Facebook and Twitter accounts (it was still Twitter back then). From there, I landed a dream entry-level role working for a major fashion/retail brand on their social media team and 11 years later, I’ve been in this industry ever since — working in social media for different fashion/retail brands across the US and now, in the UK at AllSaints. 

What do you love about working in social?

The ever-evolving nature of social media keeps me motivated and I’m definitely never bored. I like to think I am a creative at heart, so to be able to work in a role that creates so much content is fulfilling in that sense — but I’m also analytically-minded, so the reporting and performance tracking works for me too.

How do you stay on top of social trends? 

A combination of teamwork, newsletters and good old-fashioned scrolling.

How do you source ideas for each channel, and how do you prioritize trends? 

Each channel has its own strategy; the ideas around new ways to message or new campaigns first come from understanding the objective. I have big creative brainstorms with my team before every season where we look at everything from our own organic performance to understand what our audience already loves, to on-brand social media trends that we could potentially tap.