Meet Paige Sander

Tell us a little about yourself:

I studied Marketing at The University of Minnesota and always loved the creative side of brand building. I actually played professional volleyball overseas for many years out of college, and in the meantime worked freelance in marketing and social. When I decided to retire as an athlete, I knew I wanted to work for a brand that was growing and testing the boundaries creatively.

What do you love about working in social?

I love how close social media is to the consumer. We get to speak directly to those who love our brand the most. It’s incredible the insights and feedback that we can learn through day-to-day interactions. As we develop new collections and products, most of our decisions come from what the consumer asks us for and communicates to us. It’s a powerful tool if you use it to connect and engage with your community!

How do you stay on top of social trends?

What’s that saying for raising something great...It takes a village? That definitely stands true for building this brand. In our case, we use each and every member on our team to stay on top of social media trends. Across our marketing team, we are watching a variety of shows, listening to a variety of podcasts, reading different press outlets and we always have a pulse on what’s happening — but collectively. Teamwork is key when it comes to staying on top of the ever-changing trends in social.

What social campaign are you most proud of from your time with Béis?

Behind our social media, we have such a great team creating the content and building all of the campaigns together. I definitely take no credit for them, but am so proud of the team for our most recent collaboration with Barbie The Movie.