Meet Caleb Simpson

In July 2023, we spoke with Caleb Simpson, Assistant Manager of Social & Community at Summer Fridays to discuss which social campaign they are most proud of, tips for social media management success and more.

Tell us a little about yourself:

I’m a Social Media leader with over 6 years of experience working with highly engaged cult beauty brands. I began my career at Glossier in 2017 where I worked closely in social engagement and UGC-powered campaigns before shifting my direction and joining Summer Fridays in 2022. I was thrilled to join their team here in LA and continue growing the brand’s presence and community across social media.

Since last year, I’ve begun leading Summer Fridays’ Social Listening program while maintaining a highly engaged community across Instagram. By leveraging these two key areas, our team has been able to harness our customer’s voice and strengthen our product lineup through community-backed feedback.

What do you love about working in social?

My favorite part of working in social media is having the space for storytelling, and the ability to form an authentic brand voice.

How do you stay on top of social trends?

Social Media is constantly evolving. Aside from always being online, tools AI-Powered Social Listening from Dash Hudson have really helped pinpoint new trends and forecast upcoming trends within the beauty industry.

"My favorite part of working in social media is having the space for storytelling, and the ability to form an authentic brand voice."

Caleb Simpson

Assistant Manager, Social & Community at Summer Fridays

What social campaign are you most proud of from your time with Summer Fridays?

Our first makeup product, Sheer Skin Tint.

Top tips on how to be a successful social media manager?

Your community’s voice should be a major guiding factor in what you do. Listen to everyone, consider all feedback, and allow your community to be stakeholders within your brand’s ecosystem.

What future social trend or feature excites you most?

Using social engagement as a vehicle for surprise and delight. These moments often arise when there’s a crossover between social and customer experience, but taking the time to surprise and delight can show that you’re truly listening.