Home decor and Instagram are a match made in visual marketing heaven. With countless accounts dedicated to serving up inspo for every nook and cranny of your home, the latest addition to our Who to Follow series maps out all of the must-follow home decor brands to serve you a daily dose of design content.
Whether you’re in search of a new sofa, inspo for your kitchen reno, or just envisioning the beach house you’ll build if you win the lottery—Instagram is a design virtuoso’s dream. The visual channel is a bottomless well of inspiration, serving as the perfect channel for home decor brands to show off their wide array of products in dream-worthy spaces, and to spark the creative juices of the most dedicated home design devotees.
Instagram gives brands a medium to show their followers how each must-have piece will complete their humble abode. Whether it’s a chance for brands to expand outside of the four walls of their storefronts or a secondary (and much prettier) channel for ecommerce companies, Instagram gives home decor brands the opportunity to grow an engaged online community, and show off their products in action in their customers’ own homes.
From interior designers, home decor dedicated influencers, and publishers that have taken their glossy editorial shots to the ‘Gram, it’s easy to get lost amongst picturesque dining room tables and bathroom tile #goals. The best accounts know how to curate their feed to serve up content that speaks to their aesthetic, and is tailored to their unique audience’s tastes. To help you navigate the saturated design world, we’re bringing you a collection of brands that deserve a follow. And even better—you don’t have to go searching the web to buy the accent pillows or sleek lamp that you love on a recent post since it’s all coming straight from the source. Take it from us, it’s a dangerously easy way to furniture shop online. Keep scrolling for the best home decor brands to follow.