Social Media Image Sizes for Every Platform in 2022

Sen Boyaci
September 19, 2022
Last Updated On

Consider this scenario. A creative team spends hours curating beautiful visuals for a new social campaign, but once uploaded and posted, the image quality has decreased noticeably, and in some cases, the formatting has changed entirely. Many marketers and creatives find themselves in this situation when creating multi-channel campaigns and trying to comply with the constantly evolving requirements of image sizes for social media.

As images need to be optimized for specific platforms, we have compiled a list of recommended social media image size specifications for platforms such as Facebook, Instagram, TikTok, Twitter, and Pinterest. If you want to avoid finding yourself in this situation again, continue reading.

guide chart of recommended social media image sizes

Facebook Image Sizes

Your Facebook cover photo is one of the first things your audience will see when they enter your profile. Along with the profile picture, it helps set the tone for your feed, allowing you to make a good first impression and catch your audience's attention. Likewise, if the first images they see are of low quality, their first impression will be damaged.

Make sure to consider your overall Facebook strategy and determine what images will be most appealing to your target audience. If you have multiple regional Facebook pages (read our Global vs. Local Facebook Pages article for more information on this), make sure your creative meets each regional audience's needs while being consistent.

Despite the regular updates to Facebook image sizes, the best strategy to ensure your brand's content is up-to-date is to always upload the highest-quality image you can. It is essential to remember that 98.5% of Facebook users access the platform via mobile devices, and 81.5% of them only use the app on their phones. Each of these devices has different size dimensions that need to be taken into account, so be sure to keep this in mind while creating your Facebook image sizes. It is important to remember that using Facebook insights can assist you in understanding the effectiveness of these images and accelerate their performance.

Facebook profile picture size:

  • 170 x 170 pixels.
  • It will display at 170 x 170 pixels on desktops, 128 x 128 pixels on smartphones, and thumbnails will be at 32 x 32 pixels.

Facebook business page profile picture size:

  • 180 x 180 pixels.
  • It will also display at 170 x 170 pixels on desktops, 128 x 128 pixels on smartphones, and thumbnails will be at 32 x 32 pixels.

Facebook cover photo size:

  • 851 x 315 pixels.
  • It will display at 820 x 312 pixels on desktops and 640 x 360 pixels on smartphones, with a minimum size of 400 x 150 pixels.
  • Tip: To avoid compression, upload a JPG or PNG file, but PNG files are best for photos with brand logos

Facebook timeline photo size/Facebook post size:

  • 1200 x 630 pixels. With a minimum size of 600 x 315 pixels.
  • Tip: When using the carousel display for multiple images, the recommended size is 1200 x 1200 (it will scale to 1:1 ratio)
  • Tip: For engagement purposes, try to avoid having too much text in the image and save that for the post text

Facebook shared link size:

  • 1200 x 628 pixels Facebook will automatically scale photos under minimum dimensions depending on the photo size and format. 

Facebook event cover photo size:

  • 1200 x 628 pixels (2:1 ratio)

Facebook groups cover photo size:

  • 1640 x 662 pixels.
  • It will display at 1640 x 662 pixels on desktops and 1640 x 859 pixels on smartphones.

Facebook Stories photo size:

  • 1080 x 1920 pixels
  • Tip: Facebook Stories fill the entire screen of a smartphone, which is a ratio of 9:16. Make sure your image has a width of at least 500 pixels.
  • Tip: You may want to leave 14% of the top and bottom of Stories without text. In this way, any call-to-action will not be covered up.

Facebook Ads photo sizes

  • Feed ads & Facebook Search: 1080 x 1080 pixels with a minimum size of 600 x 600 pixels (ratio 1.91:1 to 1:1). The maximum file size should be 30 MB.
  • Right Column ads: 1080 x 1080 pixels with a minimum size of 254 x 133 pixels (ratio 1:1).
  • Instant articles & sponsored messages: 1080 x 1080 pixels (ratio 1.91:1 to 1:1). The maximum file size should be 30 MB.
  • Marketplace ads: 1080 x 1080 pixels (ratio 1:1). The maximum file size should be 30 MB.
  • Messenger inbox ads: 1080 x 1080 pixels with minimum size 254 x 133 pixels (ratio 1:1). The maximum file size should be 30 MB.
  • Messenger Stories ads: 1080 x 1080 pixels with minimum width of 500 pixels (ratio 9:16)

Instagram Image Sizes

As an image-driven social platform, Instagram is all about showcasing a brand's products in a visually appealing manner. This means getting the image sizes right for Instagram is crucial for any brand that values the platform. After all, great images capture the audience's attention, making them more likely to stop scrolling, read captions, and even follow actions such as clicking profile links to find out more.

The visual appeal of a brand's Instagram account and its identity are crucial. Using Instagram insights and Instagram stories insights will help brands engage audiences more effectively and hold their attention in a noisy environment.

Instagram profile picture size:

  • 320 x 320 pixels
  • Although profile pictures are displayed as 110 x 100 pixels, Instagram stores them as 320 x 320 pixels, so upload images that are at least that size.
  • Tip: You will notice that the dimensions are in a square format, but Instagram profile pictures are displayed as a circle. Any elements you want to emphasize in the photo should be centered so they don't get cropped off.

Instagram post size:

  • Instagram supports horizontal, vertical, and square images, which means image dimension recommendations can vary. 
  • Landscape: 1080 x 566 pixels
  • Portrait: 1080 x 1350 pixels
  • Square: 1080 x 1080 pixels
  • Tip: Make sure your image is 1080 pixels wide for best results. Anything larger will automatically be sized down to 1080 pixels by Instagram. Similarly, if you upload an image with a resolution lower than 320 pixels, Instagram will automatically size it up to 320 pixels, resulting in distorted photos.

Instagram Story image size & Reels:

  • 1080 x 1920 pixels (ratio of 9:16)
  • If you don't use this ratio, the Story might appear cropped, zoomed, or feature sections of the screen.
  • Tip: Reels are cropped to a 1:1 image in your profile and a 4:5 image in the home feed.

Instagram Ads image size: 

  • Landscape: 1080 x 566 pixels
  • Square: 1080 x 1080 pixels

Instagram Stories Ads image size:

  • 1080 x 1920 pixels
  • Tip: Again, you may want to leave 14% of the top and bottom of the Story without text so any call-to-action will not be covered up.

If you'd like to learn more about how to optimize Instagram images to increase followers and audience engagement, read our article on best-performing Instagram picture sizes.

TikTok Image Sizes

As one of the most downloaded apps with over a billion active monthly users, it's no secret that TikTok is taking over brand marketing. These days, many marketers are rightfully asking themselves how to use TikTok for business and how to leverage the platform to build meaningful relationships with their audiences.

Since TikTok is video-based, its dimensions are a little more straightforward than other platforms. As audiences increasingly rely on social platforms for entertainment, brands that are serious about leveraging short-form video will know the importance of quality creative in the correct dimensions. If you are just starting out on TikTok or if you want to learn more about how to be successful on TikTok, we recommend you read our short-form video guide.

TikTok profile picture size:

  • 200 x 200 pixels (JPG, GIF, or PNG)

TikTok video size:

  • 1080 x 1920 pixels (max 3 mins)
  • The ideal aspect ratio is 1:1 or 9:16

Twitter Image Sizes

A recent report from Twitter found that people are three times more likely to engage with Tweets that include visuals. While Twitter was once thought of as a platform where brands and individuals only communicated through words, it seems that adding some creative to your Tweets will boost your Twitter engagement.

As a result, creating high-quality images is more crucial than ever, and brands that use Twitter insights to understand how their visual content is performing on the platform will soon have more effective Twitter marketing strategies.

Twitter profile photos size:

  • 400 x 400 pixels (JPG, GIF, or PNG). With a minimum image size of 200 x 200 pixels and a maximum file size of 2MB

Twitter header/banner photo size:

  • 1500 x 500 pixels (JPG, GIF, or PNG). With a maximum file size of 5MB

Twitter post image size:

  • 1600 x 900 pixels (JPG, GIF, or PNG). With a maximum file size of 5MB for photos and GIFs on mobile and 15M

Pinterest Image Sizes

Since 90% of Pinterest pages are external links, Pinterest is an excellent platform for driving referral traffic to your site. However, brands must create a solid Pinterest marketing strategy in order to drive traffic consistently and see results. This platform is all about visual inspiration, so knowing the best image size for Pinterest is crucial for any brand that relies on it for referral traffic. Using Pinterest insights can undoubtedly help brands figure out how to improve their existing strategy and discover what creative resonates with their audience the most.

Pinterest profile image size:

  • 165 x 165 pixels

Pinterest cover image size:

  • 800 x 450 pixels
  • Tip: Avoid portrait and go for landscape photos instead with a 16:9 aspect ratio.

Pinterest pin size:

  • 1000 x 1500 pixels (PNG and JPEG)
  • The ideal aspect ratio for an image is 2:3, as it ensures the viewer sees all the details of the image.

Pinterest collection pin size:

  • 1000 x 1000 pixels (PNG and JPEG)
  • The ideal aspect ratio for an image is 1:1.

Pinterest Story pin size:

  • 1080 x 1920 pixels
  • The ideal aspect ratio for an image is 9:16.

Pinterest Ads and Carousel image size:

  • App install ads & Shopping ads: 1000 x 1500 pixels (2:3 aspect ratio).
  • Carousel Pins and ads: 1000 x 1500 pixels or 1000 x 1000 pixels (1:1 or 2:3 aspect ratio). A carousel can contain up to 5 images.

FAQs

What size should social media images be?

There is a difference in social media image sizes based on the platform and the image type. Make sure to stay up-to-date with the latest requirements for Facebook, Instagram, TikTok, Pinterest, and other social media platforms. 

What size are social media posts?

Social media posts vary in size depending on the platform. For example, Facebook posts are 1200 x 630 pixels, and Instagram posts are either 1080 x 566 pixels for landscape, 1080 x 1350 pixels for portrait, and 1080 x 1080 pixels for square images. Social media post sizes are subject to frequent changes, so keep up with the latest requirements.

What is the best file size for Social Media?

The best file size for social media varies depending on the type of file, the platform, and the format in which the audience views the content. In order to ensure maximum audience engagement, always upload high-quality images. Maintain a constant awareness of the latest requirements for social media platforms such as Facebook, Instagram, TikTok, Pinterest, and others.

Join the Leading Brands That Use Dash Hudson

Learn why Dash Hudson is the preferred solution for marketing and social media teams.

Get a Demo

downward pointing chevron
Dash Hudson needs the contact information you provide to us to contact you about our products and services. For information on our privacy practices and commitment to protecting your privacy, check out our Privacy Policy.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.
View our Privacy Policy for more information.
Cookie Preferences