Consider this scenario. A creative team spends hours curating beautiful visuals for a new social campaign, but once uploaded and posted, the image quality has decreased noticeably, and in some cases, the formatting has changed entirely. Many marketers and creatives find themselves in this situation when creating multi-channel campaigns and trying to comply with the constantly evolving requirements of image sizes for social media.
As images need to be optimized for specific platforms, we have compiled a list of recommended social media image size specifications for platforms such as Facebook, Instagram, TikTok, Twitter, and Pinterest. If you want to avoid finding yourself in this situation again, continue reading.
Your Facebook cover photo is one of the first things your audience will see when they enter your profile. Along with the profile picture, it helps set the tone for your feed, allowing you to make a good first impression and catch your audience's attention. Likewise, if the first images they see are of low quality, their first impression will be damaged.
Make sure to consider your overall Facebook strategy and determine what images will be most appealing to your target audience. If you have multiple regional Facebook pages (read our Global vs. Local Facebook Pages article for more information on this), make sure your creative meets each regional audience's needs while being consistent.
Despite the regular updates to Facebook image sizes, the best strategy to ensure your brand's content is up-to-date is to always upload the highest-quality image you can. It is essential to remember that 98.5% of Facebook users access the platform via mobile devices, and 81.5% of them only use the app on their phones. Each of these devices has different size dimensions that need to be taken into account, so be sure to keep this in mind while creating your Facebook image sizes. It is important to remember that using Facebook insights can assist you in understanding the effectiveness of these images and accelerate their performance.
As an image-driven social platform, Instagram is all about showcasing a brand's products in a visually appealing manner. This means getting the Instagram picture sizes right is crucial for any brand that values the platform. After all, great images capture the audience's attention, making them more likely to stop scrolling, read captions, and even follow actions such as clicking profile links to find out more.
The visual appeal of a brand's Instagram account and its identity are crucial. Using Instagram insights and Instagram stories insights will help brands engage audiences more effectively and hold their attention in a noisy environment.
If you'd like to learn more about how to optimize Instagram image sizes to increase followers and audience engagement, read our article on best-performing Instagram picture sizes.
As one of the most downloaded apps with over a billion active monthly users, it's no secret that TikTok is taking over brand marketing. These days, many marketers are rightfully asking themselves how to use TikTok for business and how to leverage the platform to build meaningful relationships with their audiences.
Since TikTok is video-based, its dimensions are a little more straightforward than other platforms. As audiences increasingly rely on social platforms for entertainment, brands that are serious about leveraging short-form video will know the importance of quality creative in the correct dimensions. If you are just starting out on TikTok or if you want to learn more about how to be successful on TikTok, we recommend you read our short-form video guide.
A recent report from Twitter found that people are three times more likely to engage with Tweets that include visuals. While Twitter was once thought of as a platform where brands and individuals only communicated through words, it seems that adding some creative to your Tweets will boost your Twitter engagement.
As a result, creating high-quality images is more crucial than ever, and brands that use Twitter insights to understand how their visual content is performing on the platform will soon have more effective Twitter marketing strategies.
Since 90% of Pinterest pages are external links, Pinterest is an excellent platform for driving referral traffic to your site. However, brands must create a solid Pinterest marketing strategy in order to drive traffic consistently and see results. This platform is all about visual inspiration, so knowing the best image size for Pinterest is crucial for any brand that relies on it for referral traffic. Using Pinterest insights can undoubtedly help brands figure out how to improve their existing strategy and discover what creative resonates with their audience the most.
There is a difference in social media image sizes based on the platform and the image type. Make sure to stay up-to-date with the latest requirements for Facebook, Instagram, TikTok, Pinterest, and other social media platforms.
Social media image sizes vary depending on the platform. For example, Facebook posts are 1200 x 630 pixels, and Instagram posts are either 1080 x 566 pixels for landscape, 1080 x 1350 pixels for portrait, and 1080 x 1080 pixels for square images. Social media post sizes are subject to frequent changes, so keep up with the latest requirements.
The best social media image size varies depending on the type of file, the platform, and the format in which the audience views the content. In order to ensure maximum audience engagement, always upload high-quality images. Maintain a constant awareness of the latest requirements for social media platforms such as Facebook, Instagram, TikTok, Pinterest, and others.