Simply put, entertainment is the strategy of luxury fashion house Balmain. The revolutionary Parisian brand ushered in a new era of fashion in the mid-century, and it continues to raise the bar for luxury brands as a creative pioneer. Balmain captivates audiences with a marketing strategy built for the era of social entertainment, understanding what it takes to drive engagement in the next generation of social media.
Discover how the Balmain marketing strategy:
Head of Digital Marketing
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