Cotton On knows its laid-back style is best showcased on the ultimate visual marketing channel, Instagram. The missing piece? Data to back the social team’s creative process. In the especially crowded space of apparel on social media, the Aussie brand needed its content to stand out amongst a sea of competitors and to create imagery faster to effectively scale. To do so, Cotton On uses Dash Hudson’s AI technology to build a data-driven content strategy. Yes, it’s possible—and powerful in today’s saturated social world.
What You’ll Learn:
Former Global Social Media Manager at Cotton On