Historically, the fashion and luxury industries have maintained an aspirational vantage point from consumers. As modern shoppers seek more meaningful connections online, the reality of the accelerated digital retailing landscape has confronted ba&sh with a number of challenges. First, how can ba&sh bridge the gap between the arm’s length of the fashion industry and Instagram’s sense of community? Second, how can the brand maintain its elevated brand positioning, while leaning into more personal conversations to achieve social media growth for the brand?
What you’ll learn:
Global Digital Influence & Social Media Director at ba&sh
Learn why Dash Hudson is the preferred solution for marketing and social media teams.