Case Study | Beauty Industry

A Glowing Growth Strategy:How The INKEY List Leans into Insights and Community to Propel Social Media Impact

Discover how innovative skincare brand, The INKEY List, optimized content performance and powered community growth on Instagram using Dash Hudson’s software. Learn how the brand uses data and insights to fuel marketing growth strategies and deliver community-centric content across social media touchpoints.

Read the Case Study →

Discover how innovative skincare brand, The INKEY List, optimized content performance and powered community growth on Instagram using Dash Hudson’s software. Learn how the brand uses data and insights to fuel marketing growth strategies and deliver community-centric content across social media touchpoints.

Read the Case Study
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What you’ll learn:

  • Innovative tactics that propelled digital growth for the brand
  • How to uncover what content is performing
  • Key metrics for measuring and optimizing video impact on Instagram
  • How the dynamic skincare brand grew +598% on Instagram since using Dash Hudson

Dash Hudson Products Used

Boards
Instagram Insights
Community

Use Cases

Social Engagement and Scheduling | Reporting, Insights, and Trends

Results

+598%

Growth on Instagram since using Dash Hudson

+110%

Higher engagement than the skincare industry average

Powering Your Marketing Growth Strategy

Since its inception, The INKEY List has used social media to fuel innovation. In response to the meteoric rise in global social media usage throughout 2020 and beyond, the INKEY team identified a need for more easily digestible content to continue to connect with its audience. Find out how the team uses Dash Hudson to access deeper insights into performance, and feeds this data into the brand’s marketing growth strategy.

"A really important tool for me is the Boards feature. I can segment content by style, product and campaign, allowing me to compare and analyse key metrics such as engagement and reach. I can then use these Boards to create reports, plan future content and feed the learnings into the greater marketing strategy."

Kasey Ford,
Social Media Manager
Read the Case Study →

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