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Top Performing Influencer Created Brands

Quinn Yung
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May 10, 2024
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Dernière mise à jour le
influencer created brands blog header

In recent years, the role of influencers has seen a transformative shift, emerging as both brand endorsers and brand creators. 

Utilizing their extensive yet tightly connected communities and genuine content creation, influencers launch businesses that resonate deeply with their audience. These top-performing brands created by influencers stand out for their authenticity on social media, innovative products and the unique way they leverage personal narratives to connect with consumers. This is evident in their ability to grow twice as fast, achieve 300% greater engagement and produce more content on average than brands without influencer founders. 

This blog explores several of the most prominent brands led by influencers, examining how they harness social media to fuel their brand's growth.

We’ve gathered data from more than 7,000 brands across various industries on Instagram, spanning from January 1, 2024, to March 31, 2024.

Overall Instagram Benchmarks: Q1 2024

In terms of followers, non-influencer created brands did not receive as much follower growth and engagement compared to their influencer-led counterparts. This could be attributed to a longer-established social media presence, ghost followers (users who follow you but are inactive or don't engage with your content), not working with the right macro, micro or nano influencers or a myriad of other issues. Depending on your goals, this could be a great time to conduct a competitive analysis to help you pinpoint opportunities in your own social social media marketing strategy.

  • Follower Growth Rate: 2.3%
  • Average Follower Engagement Rate: 0.5%
  • Number of Posts: 99
q1 instagram benchmarks chart

Influencer Brand Instagram Benchmarks: Q1 2024

In Q1, influencer-created brands were posting more than general brands — however, they also earned a higher follower engagement rate at 2%, a 120% increase. They also earned a higher follower growth rate compared to non-influencer led brands.

  • Follower Growth Rate: 5.3%
  • Average Follower Engagement Rate: 2.0%
  • Number of Posts: 123
q1 influencer created brand instagram benchmarks chart

Top Performing Influencer Brands

In Q1 2024, influencer brands demonstrated an engagement rate of 2.0%, suggesting that these brands are effectively generating engagement during a period when overall Instagram engagement rates have plateaued.

In 2023, influencer marketing was the third-most popular new marketing tactic explored by marketers — that same year, nearly 50% of millennials reported finding influencer ads even more engaging than regular ads, while 45% reported they were likely to purchase a product recommended by influencers. But what happens when influencers harness their impact to create their own brands? While some influencer-created brands like Item Beauty and Selfless by Hyram have disappeared from shelves, others, like the beverage Prime, have been filling store shelves — and social media feeds. Many of these brands have experienced rapid growth, both in sales and social media engagement. 

Prime (@drinkprime)

  • Engagement rate: 26.0%
  • Top performing post engagement rate: 52.9%
  • Follower growth rate: 4.8%

PRIME, a beverage brand co-founded by Logan Paul and KSI, was launched in January 2022. It offers a range of flavorful hydration products designed for refreshment, replenishment and refueling. PRIME leads in Engagement Rate on Instagram, with an impressive 26%. 

The PRIME Instagram account likely boasts a high engagement rate due to its strategic use of celebrities and sports figures who relate to a broad audience and lend credibility to the brand. This celebrity involvement draws in their substantial fan bases and encourages shares and discussions, significantly amplifying the brand's reach and engagement levels on the platform.

Prime's Instagram account is an energetic and youthful showcase of its hydration beverage line, co-founded by Logan Paul and KSI. Its Instagram feed relies on colorful images, with a blend of lo-fi and hi-fi images. 

Its Instagram strategy sticks out for its influencer partnerships, like its drink collaboration with YouTuber and internet personality Fredrico Vigevani. Recently, Prime has also partnered with Premier League team Arsenal — the tenth-most followed sports team on Instagram — to capitalize on their huge following and ultra-engaged audience. 

jake paul and ksi in wwe ring with prime logo inside
Image credit: @drinkprime

Summer Fridays (@summerfridays

  • Engagement rate: 1.5% 
  • Follower growth rate: 19.3%

Summer Fridays' is a beauty brand created by Lauren Ireland and Marianna Hewitt. Its Instagram account effectively captures the essence of its skincare brand through a visually appealing, serene aesthetic that invites relaxation and self-care. The account features beautifully curated images with a cool, calming color palette, reflecting the brand's focus on wellness and clean beauty. Posts often include product showcases, skin care tips and user testimonials, all designed to communicate the benefits of taking time for skincare rituals that rejuvenate both skin and spirit.

Summer Friday’s Instagram marketing strategy uses strategic storytelling to connect with followers on a deeper level. The brand regularly shares the founders' journeys, the creation process of their products and detailed behind-the-scenes content to develop transparency and trust. Additionally, the account is keen on building a community, often engaging followers with interactive content such as polls, Q&As and calls to share their own Summer Fridays experiences. This community-centric approach enhances customer loyalty and amplifies the brand’s ethos of beauty and relaxation.

Crédit image : @summerfridays

Dae (@daehair)

  • Engagement rate: 1.2%
  • Follower growth rate: 14.4%

Dae Hair's Instagram account stands out with its vibrant, sunny aesthetic that perfectly embodies the brand's sunny Arizona origins. The feed is awash with bright, eye-catching visuals that emphasize the natural ingredients and simplicity of their hair care products. The use of lively and warm colors attracts attention and aligns with the brand's mission of promoting hair health through natural, clean ingredients. Posts often feature product benefits, how-to-use videos and lifestyle content that connects hair care with overall wellbeing.

Dae Hair's social strategy is unique in its commitment to transparency and education. The brand frequently uses Instagram to explain the specific benefits of ingredients and the science behind hair health, which educates consumers and helps them make informed choices. Additionally, the account actively engages its community with interactive content like Q&A sessions about hair care and testimonials. This approach helps build a strong sense of community and enhance credibility and trust, setting Dae Hair apart as a knowledgeable and consumer-friendly brand in the beauty industry.

brunette woman holding up dae hair products
Image credit: @daehair

Chamberlain Coffee (@chamberlaincoffee

  • Engagement rate: 1.0%
  • Follower growth rate: -0.90%

Chamberlain Coffee's Instagram account, associated with popular YouTuber Emma Chamberlain, combines a youthful and energetic vibe with a strong focus on community and sustainability. The account is visually engaging, featuring partnerships and vibrant, playful images that showcase the coffee products, brewing methods and the casual coffee culture that appeals to a younger, social media demographic. Despite having a lower follower growth rate — which is not necessarily a bad thing — Chamberlain Coffee continues to keep this young, existing audience engaged and paying attention. The content is fun and relatable, blending lifestyle imagery with informative posts about coffee varieties and the benefits of organic coffee, encouraging both coffee novices and aficionados to explore the brand.

What sets Chamberlain Coffee's strategy apart is its successful blend of influencer branding with genuine community engagement. The account leverages Emma Chamberlain's personal style and approachable persona to market its products, making the brand feel more personal and relatable. Additionally, the account frequently encourages followers to share their coffee experiences and participates in trending challenges and memes, enhancing interaction and making the social media experience interactive and fun.

emma chamberlain and kendall jenner standing at bar
Crédit d'image : @chamberlaincoffee

Kin Euphorics (@kineuphorics)

  • Engagement rate: 0.9%
  • Follower growth rate: 4.6%

Founded by Bella Hadid, Kin Euphorics' Instagram account promotes its range of non-alcoholic, mood-enhancing beverages. Their imagery features sophisticated and ethereal aesthetic that resonates with wellness-focused audiences. The feed is a visually appealing mix of dreamy, pastel-toned imagery, elegant product shots and inspirational lifestyle content that aligns with the brand's mission to offer healthy alternatives to traditional alcoholic drinks. Each post is carefully curated to evoke a sense of calm and bliss, reinforcing the brand's unique value proposition of enhancing well-being through botanical drinks.

Kin Euphorics' social presence is uniquely compelling in its focus on storytelling around the transformative effects of its beverages on mental clarity and mood. The account uses testimonials, detailed ingredient highlights and educational content to inform followers about the benefits of adaptogens and nootropics — key components of their drinks. By emphasizing the science and benefits behind its products, Kin Euphorics educates its audience while building trust and credibility, setting it apart in the crowded wellness and non-alcoholic beverage market.

two people laughing over kin euphorics beverages
Image credit: @kineuphorics

lemme (@lemme)

  • Engagement rate: 0.5% 
  • Follower growth rate: 12.4%

Lemme's Instagram account spotlights its line of wellness supplements through a bright, playful and visually engaging feed that highlights the natural ingredients and health benefits of their products. The content is vibrant and colorful, filled with lively animations, vivid product shots and creative, eye-catching graphics that make the supplements appealing and fun. This visual style captures the attention but also demystifies the often complex world of dietary supplements, making it accessible and enticing to a broad audience.

Lemme's strategy includes heavy integration of founder Kourtney Kardashian Barker's personal health journey and lifestyle into the brand narrative. By sharing her experiences and personal endorsements of the products, the account adds a layer of trust. Additionally, lemme utilizes interactive content such as quizzes, polls and engaging Instagram stories to educate and interact with its followers, fostering a community centered around wellness and informed health choices. This combination of personal influence, educational content and vibrant visuals creates a unique and compelling social media presence that enhances brand engagement and loyalty.

kourtney kardashian sitting inside giant tea cup
Image credit: @lemme

Refy (@refybeauty)

  • Engagement rate: 0.5%
  • Follower growth rate: 11.6%

Refy Beauty is a beauty brand founded by Jess Hunt. Refy’s Instagram account masterfully illustrates the brand's focus on redefining beauty standards through a minimalist yet powerful aesthetic that emphasizes natural beauty and simplicity. The feed is elegantly curated, featuring clean product shots, detailed application tutorials and before-and-after photos that highlight the transformative power of their products. The content is designed to showcase the versatility and quality of their products and inspire users to embrace and enhance their natural features with minimal makeup.

Refy Beauty’s social strategy shows a commitment to user empowerment. The brand frequently features real customer testimonials and unfiltered images, which resonate with a broad audience seeking honest and relatable beauty content. This approach is bolstered by interactive elements such as Q&As, makeup challenges and behind-the-scenes glimpses, which engage the community and encourage a more interactive and personal connection with the brand.

girl removing lid from refy orchid lip blush
Image credit: @refybeauty

Fastest Growing Influencer Brands

In Q1 2024, influencer brands experienced an average growth of 5.2%, indicating that there is significant opportunity and consumer interest in the influencer market.

Influencer brands are proving their efficacy at converting a strong social media presence into loyal followers and sales. With a built-in following, influencer-led brands can harness this engagement to see the growth of their own businesses and passions. With the global influencer market size expected to grow to 22.2 billion in 2025, this consumer taste for influencers shows little sign of slowing down. 

Rhode (@rhode)

  • Engagement rate: 4.8%
  • Top performing post engagement rate: 69.7%
  • Follower growth rate: 36.3%

Rhode, a skincare brand by Hailey Rhode Bieber, was officially launched in June 2022. The brand introduced a line of products centered around daily skincare essentials. 

It's hardly surprising that Rhode is among the fastest-growing influencer-led brands, given that several of its products have gone viral (hello, glazed donut skin) on platforms like Instagram and TikTok. The brand's content, which emphasizes quality ingredients and minimalist routines, resonates strongly with its audience. Not to mention, Hailey Bieber's status as a beauty icon adds a significant layer of credibility to the brand, further fueling its rapid growth and popularity.

Rhode's Instagram account, focuses on highlighting the simplicity and efficacy of its products through a minimalist aesthetic that mirrors its philosophy of ‘less is more.’ The feed is clean and cohesive, featuring soft, natural color palettes that reflect the brand's commitment to clean ingredients and straightforward skincare. Content primarily showcases product details, usage tips and the tangible benefits of incorporating Rhode into a daily skincare routine, emphasizing transparency and authenticity in every post.

What makes Rhode's Instagram strategy unique is its integration of Hailey Bieber's personal endorsement and lifestyle that offers an authentic glimpse into her own skincare routines and how Rhode products fit seamlessly into everyday life. This personal touch is helpful to leverage Hailey Bieber’s seamless ability to spur new beauty trends by incorporating Rhode products into the mix. 

Additionally, the brand excels in creating engaging content that encourages interaction, such as skin care challenges, Q&A sessions about skin health and highlighting user-generated content (UGC). This approach promotes community engagement and the brand's dedication to supporting users in achieving their best skin.

hailey bieber holding massive bath bomb
Image credit: @rhode

Dibs Beauty (@dibsbeauty)

  • Engagement rate: 0.3%
  • Follower growth rate: 9.0%

Founded by influencer Courtney Shields (and CEO Jeff Lee), Dibs Beauty's Instagram strategy stands out primarily due to its commitment to inclusivity and transparency, which is clearly reflected in the content and interactions on the platform. The brand showcases a wide range of skin tones and body types, ensuring that everyone feels represented and valued. This inclusivity is not just about visual representation — it extends to how the brand communicates and engages with its audience, making it a key differentiator in the crowded beauty space.

The Instagram account of Dibs Beauty also emphasizes real beauty. By regularly featuring unfiltered and unedited images, the brand promotes a message of self-acceptance and challenges the conventional beauty standards often perpetuated by social media. This approach fosters a strong sense of community and trust among followers but also positions Dibs Beauty as a relatable and trustworthy brand.

Dibs Beauty utilizes its Instagram to provide valuable educational content, including detailed product information, application tips and the benefits of various ingredients. This educational approach is paired with a clean, aesthetically pleasing visual style that mirrors the brand’s focus on simplicity and effectiveness. By blending educational content with engaging visuals, Dibs Beauty educates their audience and enhances the overall appeal of its products, making their Instagram presence a key component of the brand’s influencer marketing strategy.

dibs blush ai generated ferris wheel
Image credit: @dibsbeauty

Skims (@skims

  • Engagement rate: 0.3% 
  • Follower growth rate: 4.2%

Skims' Instagram account stands out for its strategic focus on inclusivity, body positivity and high-quality product visuals that showcase the versatility and effectiveness of its shapewear and clothing lines. The brand, founded by Kim Kardashian, emphasizes diversity by featuring models of all shapes, sizes and skin tones, demonstrating a strong commitment to representing all women. This inclusive approach is central to the brand's identity and resonates deeply with a broad audience, setting Skims apart in the competitive fashion industry.

What makes Skims' global social media strategy particularly unique is its blend of lifestyle content with direct customer engagement. Their account highlights the functional benefits and comfort of its products and fosters community by engaging followers through interactive stories, polls and testimonials. This direct interaction ensures that customers feel heard and connected, enhancing loyalty and trust. Additionally, the consistent aesthetic and sleek design of the content reflects the brand’s modern and minimalist ethos, further solidifying its distinct identity in the market.

red hair wearing white skims sports bra and white shorts
Image credit: @skims

Ouai (@theouai)

  • Engagement rate: 0.1% 
  • Follower growth rate: 1.3% 

Ouai's Instagram account effectively blends chic aesthetics with a personal, insider look into the world of haircare, curated by celebrity hairstylist Jen Atkin. The brand distinguishes itself through a clean and modern visual style that echoes its luxurious yet accessible products. Each post is thoughtfully crafted to showcase the product range and how to elevate everyday haircare into a desirable, aspirational lifestyle. This approach seamlessly merges product promotion with lifestyle branding, making Ouai a part of the modern woman's daily beauty ritual.

Ouai’s Instagram strategy focuses on community engagement and authenticity. The account frequently features real customer reviews, how-to videos and behind-the-scenes content that demystifies haircare routines and empowers followers to achieve salon-quality results at home. Interactive elements such as Q&A sessions, polls and responses to keep followers engaged. Ouai often leverages UGC, which enhances credibility and helps build a strong, relatable connection with its audience to reinforce the brand's position as inclusive and user-focused.

girl with flower in hair holding up body and hair mist bottle
Image credit: @theouai

ROUJE (@rouje

  • Engagement rate: 0.2% 
  • Follower growth rate: 0.8%

ROUJE's Instagram account embodies the essence of Parisian chic, appealing to women who appreciate a blend of classic style with modern femininity. Founded by French it-girl Jeanne Damas is a model whose ‘French-girl aesthetic’ resonated with users on visual platforms like Instagram and Pinterest, and saw the opportunity to translate her personal style into a brand. ROUJE uses its Instagram to showcase its collections through a distinctly Parisian lens, emphasizing effortless elegance and understated luxury. The feed is a carefully curated mosaic of vintage-inspired aesthetics, street-style shots and candid snapshots that convey a lifestyle as much as they do fashion. This visual storytelling highlights the apparel and promotes a broader aspirational lifestyle, resonating deeply with followers who seek to emulate this Parisian flair.

What makes ROUJE's social media marketing strategy particularly unique is its integration of cultural elements that go beyond mere fashion. The account frequently features French cuisine, picturesque scenes of Paris and snippets of poetry and art, enriching the narrative around the clothes. This holistic approach to branding fosters a deeper connection with the audience, as it presents the fashion within a cultural context that feels authentic and immersive. Additionally, ROUJE’s use of natural, relatable models and settings in their imagery reinforces the brand's approachable and wearable philosophy, setting it apart in an industry often criticized for its inaccessibility and exclusivity.

bride in trenchcoat walking in street with bouquet
Image credit: @rouje

818 (@drink818)

  • Engagement rate: 0.7%
  • Follower growth rate: 0.7%

818 Tequila's Instagram account, launched by Kendall Jenner, leverages a distinct marketing approach that blends product-centric content with a strong emphasis on sustainability. The feed features an aesthetic that reflects the brand’s commitment to quality and environmental responsibility, showcasing the tequila in natural, understated settings that emphasize its organic and sustainable origins. This focus is reinforced through detailed posts about the production process, the farmers’ stories and the sustainable practices employed in creating the tequila. This transparencyeducates followers about the product's unique attributes and positions 818 as a conscientious brand in a competitive market.

The uniqueness of 818’s social strategy lies in its community engagement and the personal connection fostered by Kendall Jenner’s active involvement in the brand and its events. By leveraging Jenner’s vast following, the account taps into a broader audience base, while interactive posts, including cocktail recipes, customer shoutouts and behind-the-scenes content (like snippets of Kendall Jenner’s college tour to promote 818), keep the community engaged and involved. The strategy mixes lifestyle and product-driven content, to craft a narrative that’s appealing and relatable. This approach helps build brand loyalty while effectively communicating the brand’s core values of quality, transparency and sustainability to a global audience.

college students at 818 tequila event ig reel
Image credit: @drink818

Ipsy (@ipsy)  

  • Engagement rate: 0.03% 
  • Follower growth rate: 0.2%

Ipsy's Instagram account, started by early YouTube beauty influencer Michelle Phan, shines as a hub for beauty enthusiasts. They show their commitment to personalization and community by showcasing an array of beauty products, tutorials and before-and-after transformations that reflect the diversity of its subscriber base. This visual representation highlights the personalized nature of the Ipsy beauty subscription service but also emphasizes its inclusivity, catering to a wide range of beauty trends, preferences and skin tones. Content is curated to spark inspiration and provide practical beauty tips, reinforcing Ipsy's role as a valuable resource in the beauty community.

What sets Ipsy's social approach apart is its interactive engagement with followers. The account frequently features user-generated content, encouraging subscribers to post their own beauty creations using the hashtag #ipsy. This fosters a strong sense of community but also serves as authentic social proof that enhances the brand's credibility. Additionally, Ipsy leverages its platform to host live sessions with influencers and makeup experts, offering tutorials and answering beauty queries in real-time. This direct interaction enriches the customer experience and keeps the audience engaged and connected with the brand to drive loyalty and content virality.

patrick starr dressed as hsn host for ipsy
Image credit: @ipsy

Kylie Skin (@kylieskin)

  • Engagement rate: 0.3% 
  • Follower growth rate: 0.1%

Kylie Skin's Instagram account is a masterclass in branding and visual storytelling, centered around the beauty and skincare line launched by Kylie Jenner. The account is characterized by a clean, pastel-pink aesthetic that is both eye-catching and instantly recognizable as part of the Kylie Jenner brand universe. Each post is meticulously styled to highlight the luxurious yet accessible nature of the products, from detailed close-ups of the skincare items to beautifully arranged product layouts. This consistency in visual style enhances brand recognition and appeals to a demographic that values both aesthetics and quality in skincare.

What makes Kylie Skin's social media strategy uniquely effective is its integration of Kylie Jenner's personal brand with the product line. Kylie frequently appears in the feed, using and endorsing her own products, which lends enormous credibility and appeal, given her massive following and influence. Additionally, the account leverages user-generated content and testimonials to build trust and community among users.

light pink tubes of kyle skin lip balm
Image credit: @kylieskin

Huda Beauty (@hudabeauty

  • Engagement rate: 0.1% 
  • Follower growth rate: 0.04%

Huda Beauty started her beauty career on Instagram, sharing beauty tutorials and interesting hacks — remember the era of trying to apply makeup with a potato, spatula and other household items? Thank Huda. She also helped popularize the ‘silent close-up beauty tutorial’ format, rather than using voiceovers or speaking through the tutorial’s steps. 

Huda Beauty showcases a vibrant feed featuring the brand's extensive product range and its founder, Huda Kattan’s expertise in makeup. The account thrives on high-energy, visually stunning makeup tutorials, product launches and before-and-after photos that demonstrate the transformative power of their products. This content highlights the quality and variety of their products and serves as a direct tutorial guide for followers looking to replicate the latest beauty trends. 

Huda Beauty’s Instagram is individuated through its emphasis on inclusivity and customer interaction. The brand regularly features a diverse array of models and fans in its posts, reflecting its commitment to celebrating all skin tones, types and personal styles. This inclusive stance is complemented by frequent interactive posts, such as polls, Q&A sessions and calls for feedback on new products, making the audience feel heard and part of the brand's community. Additionally, Huda Beauty often engages in trends and challenges popular in the beauty community, keeping the content fresh and relevant. 

girl using toilet paper for powder pff with huda beauty green screen reacting
Image credit: @hudabeauty

Poosh (@poosh

  • Engagement rate: 0.2% 
  • Follower growth rate: -1.1%

Poosh, Kourtney Kardashian's lifestyle brand, uses its Instagram account to promote a holistic and upscale lifestyle, blending health and wellness, beauty and home living into a cohesive and attractive visual narrative. The feed features a mix of expert advice, personal anecdotes from Kourtney herself and beautifully curated images that project an aspirational yet attainable lifestyle. This mix of content helps Poosh craft a brand identity that extends beyond just selling products to inspiring followers to embrace a comprehensive lifestyle upgrade. The content is varied, including everything from skincare routines and healthy recipes to tips for sustainable living, which engages a wide audience with diverse interests.

What makes Poosh's Instagram strategy unique is its focus on authenticity and personal touch. Kourtney Kardashian's active involvement gives the brand a genuine voice, as she often shares her personal lifestyle choices, making the content feel more relatable and trustworthy. This personal approach is complemented by collaborations with experts across different fields, from nutritionists to personal trainers, adding a layer of credibility and depth to the advice shared. 

kourtney kardashian holding up drink
Image credit: @poosh

Kylie Cosmetics (@kyliecosmetics)

  • Engagement rate: 0.1% 
  • Follower growth rate: -0.4%

Kylie Cosmetics' Instagram account excels in marketing its beauty products by leveraging the immense popularity of its founder, Kylie Jenner. The account is rich in color and dynamic visuals, featuring high-quality photos and videos of swatches, product launches and makeup tutorials that demonstrate the effectiveness of the products and how they can be used in various looks. This vibrant display helps capture the user’s attention and keep followers engaged.

Kylie Cosmetics displays a strategic use of Kylie Jenner's personal brand to amplify its reach and influence. Kylie often appears in the content, applying the cosmetics herself or featuring them in her day-to-day activities, which adds a significant layer of personal endorsement and authenticity to the products. This direct association with Kylie leverages her vast following and enhances trust and desirability among potential customers. 

kylie jenner holding up orange blush stick
Crédit image : @kyliecosmetics

Sweat (@sweat)

  • Engagement rate: 0.1%
  • Follower growth rate: -0.3% 

Kayla Itsines' SWEAT Instagram account is a vibrant and motivational platform that extends her brand's commitment to empowering women through fitness. The account showcases a variety of content, including workout videos, transformation photos from community members and health tips, all designed to inspire and engage women at all stages of their fitness journeys. The feed is not just about promoting the SWEAT app but also about creating a supportive community that celebrates each member's successes and encourages persistence and consistency in physical wellness. The inclusion of real-user testimonials and success stories particularly resonates with the audience, providing both motivation and tangible proof of the effectiveness of the fitness programs.

SWEAT places a strong emphasis on community and inclusivity. They frequently highlight their community, feature women of different body types, ethnicities and fitness levels, helping to reinforce the message that fitness is accessible and achievable for everyone. They use interactive tools like Q&A sessions, live workouts and community challenges to foster a sense of belonging and engagement among followers. What’s more, the SWEAT social team is committed to being responsive and quickly answering comments and direct messages to make users feel connected and valued. 

Image credit: @sweat

Good American (@goodamerican)

  • Engagement rate: 0.1% 
  • Follower growth rate: -0.05%

Good American's Instagram account excels in promoting its fashion line with a strong emphasis on inclusivity and body positivity. The brand, co-founded by Khloé Kardashian and Emma Grede, features a diverse array of models to showcase its clothing range, which includes everything from denim to activewear to swimwear. This representation is key to the brand's identity — in addition to focusing on diversity and inclusivity, Good American’s feed combines stylish, high-quality visuals, creator UGC and empowering messages to reinforce the brand’s commitment to breaking traditional beauty barriers. 

Good American’s social strategy utilizes proactive engagement with their community and frequently features customer reviews and real-life images from customers, to build a brand focused on trust, relatability and authenticity. Additionally, Good American uses its platform to discuss larger issues related to fashion inclusivity and industry standards, positioning itself as a thought leader in creating change. This strategic social media use  enhances customer loyalty and amplifies the brand’s mission.

model wearing denim shirt and shorts
Image credit: @goodamerican

Influencer Brand Trends

Influencer-led brands are experiencing significant growth due to their built-in audiences, which typically result in higher engagement and growth rates. The beauty industry also thrives on social media, capitalizing on the platform's suitability for visual and interactive content, which resonates well with users. Additionally, brands that collaborate with celebrities and sports figures, such as Skims and Prime, demonstrate substantial potential for growth by leveraging these influencer collaborations to generate widespread buzz and visibility. These trends indicate that personal branding and strategic collaborations are critical drivers in today's market.

Some effective strategies for influencer-led brand success include:

  1. Leverage Built-in Audience: Influencer-led brands should capitalize on the influencer's existing follower base to drive engagement and trust quickly, as this audience is already engaged and loyal.

  2. Authenticity and Alignment: The influencer's personal brand must align authentically with the products or services they're promoting, which enhances credibility and fosters a stronger connection with the audience.

  3. Strategic Content Creation: Utilizing high-quality, visually appealing content that resonates with both the influencer’s style and the audience’s preferences can significantly boost engagement rate, visibility and interaction rates on social platforms.

Discover Influencers and Trending Content With Dash Hudson

Brands can use Dash Hudson's features to find and leverage user-generated content effectively. Dash Hudson’s proprietary Vision AI feature employs AI to predict the performance of UGC, helping brands select content that aligns with their aesthetic and engagement goals. 

Through Social Analytics and Monitoring, social teams can gain actionable insights across their key social media channels, enabling them to measure and understand the impact of UGC. With the help of Dashboards, brands can create custom reports monitoring the KPIs that matter most. 

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