Pinterest is all about discovery, inspiration and creativity at its core. From travel and fashion inspo, to food hacks and DIY projects, the possibilities are endless with this visual search engine.
If you caught our recent webinar on How to Grow Your Organic Pinterest Strategy in 2020, you would know that Pinterest has over 335 million monthly active users and the average time spent on the platform per visit is close to 15 minutes. Pinterest is a huge opportunity for you and your brand to gain extra exposure in the social world.
The key to any good Pinterest strategy is to stay relevant, and stay connected with your audience. Pinners are planners—and if you plan on keeping your audience engaged through your social channels this year, keep reading (pun intended).
We love extending our community to new lengths, and last month we hosted our first Dash Hudson Brand Family Dinner! The purpose of these family dinners is to bring together a small, intimate group of our amazing customers to discuss current topics in the world of social. These dinners are hosted by our amazing customer success team, and are brought to life as an extension of our Master Class program.
This time, we came together in Los Angeles at Gracias Madres West Hollywood. At the dinner, we shared insights and challenges with one another under the topic of “Pinning for Success: How to use Pinterest to up your social game."
Here are the key takeaways from our conversation to help brands get a leg up on their Pinterest posting game:
1) How to Post on Pinterest: Load Up Your Content Calendar
It’s all about volume. In addition to producing content specifically for Pinterest, we found that our brands are re-purposing their content from other channels for Pinterest. From past Instagram posts, to e-commerce content, to campaign assets—the sky's the limit on Pinterest.
And with Dash Hudson, you can easily bulk schedule your Pins using our Multi-Channel Scheduler.
Here’s a hot tip from our brands at the dinner: play up to the seasonal moments on Pinterest! We find that the longevity of Pins can last much longer than a Facebook post or Tweet. Here at Dash Hudson, we like to refer to Pins as a fine wine—they just get better with age.
2) Keep It Interesting
Invest in strategic titles and descriptions that accurately describe the content or product being featured. By using keywords and relevant hashtags in your pin’s description, it will increase your visibility on the platform.
With the introduction of Pinterest Video, take your user on a longer journey. From static images to video, let your creative juices flow when creating your pins. Some tips from Pinterest on how to master your video strategy: make it useful and inspiring, carefully select your cover image, use a square or portrait aspect ratio, try adding text overlay, and last but not least; keep it short and sweet (aim for 45 seconds to 2 minutes)
3) What's the Best Time to Post on Pinterest?—It can Vary.
Pinterest gives you more flexibility in experimenting with your content. Compared to Instagram, Pinterest is much heavier in quantity. We found that our brands had a diverse range of strategies when it came to finding the best time to post on Pinterest and the frequency. In comparison to Instagram, where brands are very focused on time of day and posting “x” amount of times per week, Pinterest allows you to post whenever, wherever without hurting your engagement over time.
A common challenge brought up at the dinner was bandwidth. “How do we find the time to post on Facebook, Twitter, Instagram, AND Pinterest?”
A few best practices from our community: Schedule half an hour of free time in your calendar to publish Pins. Repurpose those lookbook images your creative team sent you this week, or those new product shots from the shoot you had earlier. Busy week? Don’t sweat it. Missing a week without Pinning won’t drastically tarnish your performance metrics, compared to a platform like Instagram.
4) Low Risk, High Return
Like we mentioned above, you can experiment with your Pinterest posting strategy. You don’t have to hold back on how much you post either. Pinterest is one of the best channels for an organic social team to drive ROI. The link clicks that are associated with your Pins are as close a proxy as social teams will get to a sales conversion. On Pinterest, a conversion would be considered if a user saves it for later or navigates to your website through those link clicks. Read more about how to Measure Pinterest Analytics here!
And that’s a wrap! We are so excited to host more Dash Hudson Brand Dinners in the future, and show our community more love through these events. In the meantime, check out our upcoming and on-demand digital events to keep up with the latest marketing trends.
