Since brands have noticed the power of social media to build communities, drive website traffic and establish a brand identity, they’ve carved out space in their marketing and content teams for social media marketers and professionals.
But just like the world of social media can rapidly change, so can the roles, responsibilities and knowledge these professionals must have to excel in their positions. One major factor that hasn’t changed is the need for a social media management tool — choosing a tool like Dash Hudson provides endless value for your team. It offers a single source of truth to plan, share and report, which gives your team more time to focus on the fun stuff like brainstorming creative, trend forecasting, connecting with community and keeping up with the fast-paced world of social.
With the right skills and tools, social media is a rewarding job with a plethora of possibilities for the right person — so, what does the average day look like for someone who works in social media, and how can you thrive in your role with Dash Hudson?
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What does an average day in the life of a social media manager look like? While there’s a range of tasks that can be performed daily, from strategizing, content creation (think script writing, storyboards and video editing), writing and so much more, depending on the size and specialties within your marketing team, we’re here to walk you through some of the essential tasks someone on a social media team performs in the run of a day.
With that, here’s an average day in the life of a social media marketer.
Social marketing teams are often operating at total capacity with a never-ending list of possible tasks to get after — whether this is A/B testing, creating reports for others in your organization or simply staying on top of social media trends, here’s how Dash Hudson can help streamline your workflow and save you up to 10 hours each week.
A scheduling tool is one of the most essential tools a social media marketer needs. Scheduling content on the native app is time-consuming and can make sharing content during your best times to post a challenge, especially if your audience is in a different time zone or active late at night or early in the morning, among other variables.
Dash Hudson’s Scheduler lets you plan your multi-channel creative with a content calendar that helps you visualize your long-term posts on all channels. What’s more, you can cross-collaborate with your team so all necessary stakeholders are included in the planning process, and nothing gets left to chance.
Manual tracking is a huge time-suck — and that’s where Social Media Dashboards and Social Media Analytics come in. You can customize Dashboards only to include the analytics that matter to you the most, which makes Dashboards the perfect tool to keep by your side throughout your day. What’s more, Dashboards offer a singular place to monitor your content while providing insights into which visual content is likely to perform best for you.
Depending on the type of content you plan, you likely have a range of visuals in your Content Library to choose from. Typically, selecting the top one involves research into what content is most popular on a given social channel, what content has performed best in the past and a range of other factors — this is where Vision AI comes in. Vision helps determine what content will perform best from your Content Library but takes that a step further by explaining which content performs best for competitors, analyzing sentiment by positive, neutral or negative, and identifying trends within your owned and UGC content.
Many social media strategies use influencers, creators or brand ambassadors in some capacity. Influencer Measurement provides real-time updates to your influencer ROI and identifies your best opportunities to partner with creators.
Campaign reporting offers comprehensive data on your social campaigns, insights into how well your content performs among owned, earned and creator-led efforts, and which content earns you the most ROI. Content Segmentation lets you get a more detailed, specific look at particular photo or video groupings so your team can delve into what your audience engages with most.
Although many social channels have social commerce capabilities built-in, many channels are deprioritizing shopping and focusing on community-building — which makes having an easy-to-use and customized link-in-bio solution imperative to your social profiles, especially Instagram and TikTok.
LikeShop lets you add multiple links with UTM tracking and integrates with Vision, so you have an AI-powered tool to help your team select the right visuals for your LikeShop landing page.
While the right tools will significantly streamline your day-to-day tasks, a few key skills will also help you scale your daily social media efforts. Here are five essential tips for social marketers to learn and develop:
While you might have a particular type of content you’re used to or prefer (remember when white borders dominated Instagram?), most trends on social media are not evergreen. Understanding when to pivot in your creative and paid efforts is vital to staying on top of trends and continuing to reach your social media goals.
Social media can boost website traffic and conversions, but ultimately, it helps build community and brand awareness within your industry. By understanding your audience and how they communicate (and prefer to interact online) with tools like buyer personas, your team can pinpoint where — and how — to communicate more effectively. A Community Manager helps streamline communication and respond to messages, comments and queries from a central location to help you save time navigating your native social channels. You can also use this to escalate issues to tools like Salesforce and Zendesk to make your entire communication flow as efficient as possible.
Having custom reports at your fingertips is helpful, but analyzing that data and using it to create strategy and insights to strengthen your team is essential to a holistic and data-backed content strategy. Developing an understanding of social media benchmarks for your industry and social channels will help you analyze how well you perform on a given channel or campaign, help you set achievable goals and communicate to your wider team how well your brand performs. While having a 500% engagement rate might be compelling, it’s not always practical — and unrealistic goals often mean a broad social strategy that’s unlikely to find success.
Whether you’re working on a smaller project within your wider social team or simply managing the flow of content, project management is a skill that will help you immensely in the long-run. Project management gives you the skills to manage not only your own work but everyone working on a specific project so you can all bring your skills to the table efficiently. Project management helps your team stick to deadlines, remove roadblocks and not get bogged down by the noise that can often disrupt significant projects.
Similar to data interpretation, strategic thinking and problem-solving is a skill that significantly impacts your day-to-day. Even if you’re not in the planning stages of a strategy, any social media role, from graphic design to copywriting, benefits from strategic thinking and problem-solving.
For example, do you see high engagement on your video content but stagnant conversions? Perhaps there’s an opportunity to partner with an influencer that reaches your target demographic routinely. Alternatively, you can highlight a product benefit in your visuals or use a different call-to-action in your copy.
Try to think critically about all the content you produce, how similar content has performed in the past and how it relates to your objectives and goals.
A social media dashboard is a tool that lets you visualize metrics and more related to your social media efforts. Often, a social media dashboard includes key metrics like engagement rate, impressions and more, a glimpse at recently published content and more.
If you’re curious how to become a social media manager and wonder what it’s like to work in social media, being a social media manager typically involves a few key tasks:
The amount of hours social media managers work per day varies, but a manager who’s dedicated solely to social media will typically spend anywhere from 7 to 9 hours each day on social media. This could be shorter or longer depending on the events at a given time — for example, someone hosting a live or live-tweeting event might work an extra 2-3 hours on a given day. It’s also possible that something happens after your normal work hours that requires action on your part, for example, significant news your brand should engage with or a crisis that requires your team to roll out your crisis social media response plan.