Best Social Media Marketing Resources

Haley Durkee
March 20, 2020
Last Updated On
March 1, 2022

You might be asking yourself, which social media is best for marketing? And while there isn't a simple answer that fit all situations, you need to figure out what works best for your brand.

Wouldn’t it be nice to glide through each workweek like Elle Woods, singing along to Hoku’s “Perfect Day” while everything goes according to plan? When life gets in the way—as it often does—it can take a few adjustments to keep plans on track. For marketers, taking advantage of marketing resources, specifically social media marketing resources, is a great place to start in figuring out what works best for your brand. We scoured our library to bring you everything from e-books to online events in one convenient place.

Learning Social Media Marketing: Where to Start

So, you’ve carved out space in your schedule to learn a new skill or perfect one you already have. Whatever your reason for hitting the web, it can still be a challenge to decide where to start. Some of us like to open 20 tabs at a time and flip back and forth between them (guilty 🙋), but that can become overwhelming. The best way to learn social media is to select a topic or theme that sparks your interest and take it slow. Open one resource at a time and really dig into it.


What Are The Resources For Social Media Marketing?

Simply put, Blogs. Blogs are the best social media marketing resource. Everyone has a favorite social channel, but sometimes an attachment to one prevents you from getting to know another. Keep an open mind and explore what this uncharted terrain has to offer. You might find an exciting opportunity to boost ROI and reach new demographics. Below we've curated a list of our best blogs to help you learn social media marketing, or learn a skill to conquer a new social channel.

Pinterest

The Ultimate Guide to Pinterest Strategy and Marketing

How to Streamline Your Pinterest Posting Strategy

5 Tips for Using Idea Pints in Your Pinterest Marketing Strategy

The 5 Differences Between Instagram and Pinterest Strategy

Guide to Pinterest Business Account

Pinterest Advertising Guide

Pinterest Metrics: An Experts Guide

How to Post Videos on Pinterest

Pinterest Analytics: What You Need to Know

TikTok

TikTok Shopping And The Future of Social Commerce

TikTok Analytics: An Expert Guide

How To Go Viral on TikTok

TikTok Trends and Why They're Successful

TikTok for Business: What Is It And How To Use It

Brands on TikTok: Examples From Industry Experts

How to put a Link in Your TikTok Bio

YouTube

YouTube Insights: Powerful Analytics for Brands

How Brands Use YouTube in a Multichannel Strategy

Instagram

Instagram Reels For Brands

How to Perform on Social Media: A Content Deep Dive with Allure

Instagram Creator Account: What You Need to Know

How to Promote an Instagram Post Like a Pro

This Is What IGTV Means For Your Brand

Breaking Down Lo-Fi vs. Hi-Fi Video Performance Across Industries

How Often Should You Post on Instagram?

How to Navigate a Like-Less Instagram World


Expand Your Social Content Offering

There are so many aspects to social media that businesses don’t consider. The below marketing resources will help you answer questions such as when should you focus on organic content and when should you push for paid? Are influencers really worth it? What about memes? Consider incorporating alternative content styles and watch your engagement rate soar.

Influencers

Integrating Influencers Into Your TikTok Strategy

TikTok Influencer Marketing: How Brands Succeed with TikTok Creators

Top TikTok Influencers in Your Industry

Complete Guide to Managing Social Media Influencers

Organic Influencer Strategy: Finding Success With Influencers

Why Influencers Love Carousel Posts and You Should Too

Micro vs. Macro-Influencers: When to Tap and Why

A Guide To Influencer Advertising In The UK

Meme Performance

Do Memes Get Better Instagram Engagement than Other Photos?

Gucci Meme: Luxury House Throws Curveball

Paid and Organic Strategies

The Best Practices to Follow to Optimize Your Paid Social Performance

12 Tips to Increase Sales on Social Media (EBook)


Social Media Resources to Listen and Learn From

There is no best way to learn social media marketing, not all of us have the patience to sit and read at home—and that’s totally OK. If you’re more of an audio-visual learner, there are fantastic webinars, podcasts, and online conferences to tune into. It’s a simple but effective way to connect with like-minded marketers and gain wisdom from the top players across industries.

Webinars

Grow Your Organic Pinterest Strategy in 2020

AI in Social Commerce

Conferences

Adobe Summit

Podcasts

Do You Follow?

Second Life

Glossy


Social Media Industry Insights

Different industries require different tactics to meet the needs of their unique social audiences. It’s crucial to guide your strategy with input from industry trends, standards, and achievements. Marketing resources in the form of benchmarks, case studies, and e-books are a great way to glean specific insights into your industry.

Benchmark Reports

Beauty

Retail

Fashion

Luxury

Food

Home Decor

Publishing

Media

CPG

Consumer Electronics

Financial Services

Case Studies

Girlfriend Collective: How Dash Hudson Helps Girlfriend Collective Accelerate Audience Growth

ba&sh: Social Commerce Redefined

Taylor & Pond: Metrics That Influence

Hulu: How Hulu Grows Its Social Media Engagement

Aloha: Recipe for Engagement and Growth on Instagram

Carbon38: Driving New E-Commerce Revenue With Likeshop

E-Books

The Definitive Guide to Social Media ROI for the Publishing Sector

The Definitive Guide to Social Media ROI for the Food Sector

The Definitive Guide to Social Media ROI for the CPG Sector

The Definitive Guide to Social Media ROI for the Beauty Sector

Keep it locked on the Dash Hudson blog for more free social media marketing resources, tips, guides and how-tos to expand your social expertise.

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