Wouldn’t it be nice to glide through each work week like Elle Woods, singing along to Hoku’s “Perfect Day” while everything goes according to plan? When life gets in the way—as it often does—it can take a few adjustments to keep plans on track. If you suddenly find yourself working from home, there are ways to stay productive and check off that to-do list without compromising your health, wellness, or family responsibilities.
For marketers, taking advantage of free digital resources is a great place to start. We scoured our library to bring you everything from e-books to online events in one convenient place. As the Dash Hudson fam likes to say around the office: it’s time to get learnt.
Where to Start
So, you have some time on your hands. Or maybe you’ve deliberately carved out space in your schedule to learn a new skill or perfect one you already have. Whatever your reason for hitting the web, it can still be a challenge to decide where to start. Some of us like to open 20 tabs at a time and flip back and forth between them (guilty 🙋), but that can become overwhelming. The easiest approach is to select a topic or theme that sparks your interest and take it slow. Open one resource at a time and really dig into it.
Ready? Let’s do this.
Get to Know New Channels
Everyone has a favorite social channel, but sometimes an attachment to one prevents you from getting to know another. Keep an open mind and explore what this uncharted terrain has to offer. You might find an exciting opportunity to boost ROI and reach new demographics.
There are so many aspects to social media that businesses don’t consider. When should you focus on organic content and when should you push for paid? Are influencers really worth it? What about memes? Consider incorporating alternative content styles and watch your engagement rate soar.
Not all of us have the patience to sit and read at home—and that’s totally OK. If you’re more of an audio-visual learner, there are fantastic webinars, podcasts, and online conferences to tune into in the coming weeks. It’s a simple but effective way to connect with like-minded marketers and gain wisdom from the top players across industries.
Different industries require different tactics to meet the needs of their unique social audiences. It’s crucial to guide your strategy with input from industry trends, standards, and achievements. Check out the latest benchmarks, case studies, and e-books curated with up-to-date data for brands across the spectrum.
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